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Show Results For
- All HBS Web
(10,713)
- People (56)
- News (2,358)
- Research (5,664)
- Events (34)
- Multimedia (73)
- Faculty Publications (3,527)
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- 07 Mar 2024
- News
Exclusive: Feds to Offer New Support to Open-Source Developer
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 01 Sep 2008
- News
The Levitt Brand
woman. With this new information, Brandt’s sectionmates immediately changed their original analysis, based on gender assumptions. “Levitt’s summation was, ‘Boys, you’d better wake up now, because there are going to be more and more women... View Details
- 22 Oct 2021
- News
How to Reshape Your Leadership Brand as You Start a New Role
- 17 Apr 2014
- News
York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition
With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details
- 26 Sep 2014
- News
How to market brand Beyoncé
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo... View Details
Keywords: April White
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
Scouts debuted a new PSA: “I’m Prepared . . . to Lead Like a Girl Scout.” The 30-second spot, with a catchy new anthem, will air on cable networks in 2017. But Pitter-Armand knows she has an even more... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman attended the debut of a View Details
- 04 Jan 2013
- News
Branding Yoga: Good Business or Blasphemy?
- 14 Apr 2022
- News
Developing a Digital Mindset
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 07 Mar 2014
- News
A Brand Of Her Own: Estee Lauder
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Christensen and Anthony present a model to assist managers in identifying opportunities from creating new brands to revitalizing existing ones. It’s a model most managers will need to apply sooner or later.... View Details
- 29 Mar 2012
- News
Trayvon Martin & Skittles: When brands lose control of their image
- 24 May 2018
- News
‘Uncle Drew’: Branding Vehicle or Feature Film? Yes
- 01 Dec 2017
- News
Developing Insightful Global Leaders
HBS is committed to developing future leaders equipped with the cultural intelligence and skills required to operate in today’s globalized world. Key to this effort is creating opportunities for members of the School’s increasingly... View Details