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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
those responses were not able to predict sales," Karmarker's note states, illustrating the marketing value of subconscious cerebral data. Neuromarketing can provide important but complex data to companies that target a global... View Details
- 23 Oct 2012
- First Look
First Look: October 23
model, poor people give little because they expect donations to come mainly from richer individuals. In others, donations by poor individuals constitute a large fraction of donations, and this raises the incentive for poor people to donate. The model View Details
Keywords: Sean Silverthorne
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
businesses." The predominant view was that the practice at present has many limitations. Ann Romaine-Adelstein commented, "I doubt we can predict with validity from a scan yet who will work hard, be innovative or exercise great... View Details
Keywords: by James Heskett
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
although patenting in neural networks saw a strong burst of activity in the 1990s that has only recently been surpassed. In all technological fields, the number of patents per inventor has declined near-monotonically, except for large... View Details
Keywords: Dina Gerdeman
- 13 Feb 2007
- First Look
First Look: February 13, 2007
increase the reliance on FDI flows and alter the decision to deploy technology through FDI as opposed to arm's length licensing. Several distinctive predictions for the impact of weak investor protection on MNC activity and FDI flows are... View Details
Keywords: Martha Lagace
- 02 Sep 2014
- First Look
First Look: September 2
consumption. These findings imply that distinguishing appetite from consumption may improve predictions of future choice and illuminate neural components that support the process of decision making.... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
target items are mismatched. This effect is shown to depend on perceived similarity, such that increasing display-target similarity increases purchase intent towards the target. Furthermore, contrary to the predictions made by previous... View Details
Keywords: Sean Silverthorne
- 15 Nov 2018
- News
Don’t Be Afraid of AI
AI, they kind of sound the same. They talk about neurons, they talk about neural networks, they have some of those words. But they're actually not very biologically true. They don't have neuroscientists on their staff, they don't read the... View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
(forthcoming) Abstract We explore the existence and underlying neural mechanism of a new norm endorsed by both black and white Americans for managing interracial interactions: "racial paralysis," the tendency to opt out of... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 06 Dec 2018
- News
Source Code
research meeting at Numenta headquarters, Hawkins leads the team of neuroscientists in a long discussion about orientation—that is, how neurons determine where you are, and then predict where you’re going to be. Hawkins had pre-populated... View Details