Naturalize - Publications - Faculty & Research

Rx: Human Nature

April 2013 Harvard Business Review article by Professor Ashraf about behavioral economics and global health. View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

In Driven: How Human Nature Shapes Our Choices, the authors combine the latest thinking from the biological and social sciences to lay out a new theory on human nature. The idea: We are all influenced and guided by four drives: acquiring,... View Details

Keywords: by Paul Lawrence & Nitin Nohria

01 Jun 2005
News

The Nature of Change

analyze the nature of change in a large institution such as HBS, adds Tedlow. “Change is important, but institutions tend to resist it. How do they resist it, and how does one get around that resistance? Why does an institution sometimes... View Details

Keywords: Julia Hanna; The Class the Dollars Fell On; case; capstone course; John Shad (MBA 1949); class of 49; Colleges, Universities, and Professional Schools; Educational Services

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

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October 2005
Supplement

The Nature Conservancy (DVD)

By: Allen S. Grossman and Jane Wei-Skillern

Keywords: Environmental Sustainability; Green Technology Industry

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1995
Working Paper

The Nature of Man

By: Michael C. Jensen and William H. Meckling

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November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

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summer 1994
Journal Article

The Nature of Man

By: Michael C. Jensen and William H. Meckling

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April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

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December 2018
Case

The Nature Conservancy in 2018

By: Jose B. Alvarez, Forest Reinhardt and Natalie Kindred

The Nature Conservancy (TNC) is a U.S.-based environmental NGO with $7 billion in assets and a presence in 72 countries in 2018. TNC originated in 1951 as a land trust, acquiring land in order to conserve it. Over the last 20 years, it developed a pragmatic... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry

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10 Oct 2021
News

Nancy Koehn: The Nature of Leadership

November 2, 2012
Editorial

Natural Disasters Hurt Incumbents

By: Shawn A. Cole, Andrew Healy and Eric Werker

Keywords: Election Outcomes; Natural Disasters; Political Elections

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February 1982 (Revised February 1985)
Case

Alaskan Natural Gas Pipeline

By: Richard H.K. Vietor

Keywords: Energy Industry; Alaska

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July 2004
Teaching Note

Nature Conservancy, The (TN)

By: Allen S. Grossman and Jane Wei-Skillern

Keywords: Green Technology Industry

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02 Nov 2012
News

Natural Disasters Hurt Incumbents

06 Dec 2013
News

Prescription: Leverage Human Nature

February 2020
Supplement

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

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01 Jul 2013
News

The Nature of Business

Mark Tercek Mark Tercek likes a challenge. As CEO of The Nature Conservancy (TNC), he has led the global nonprofit to fearlessly take on conservation projects that no one else would. "We are trying to tackle those global challenges that... View Details

Keywords: Jill Radsken; Social Assistance; Health, Social Assistance