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  • 2024
  • Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • 29 May 2024
    • News

    Harvard Professor Scott Kominers on NFTs and Brands

    • April 2023
    • Teaching Note

    Bored Ape Yacht Club: Navigating the NFT World (A)

    By: Das Narayandas, Scott Duke Kominers and Kerry Herman
    Teaching Note for HBS Case No. 822-065. View Details
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    • 2022
    • Article

    Why Facebook and Twitter Opened the Door to NFTs

    By: Scott Duke Kominers
    Related
    • Article

    Most NFTs Are More Like Baseball Cards Than Fine Art

    By: Scott Duke Kominers
    Related
    • 2025
    • Working Paper

    Is Love Blind? AI-Powered Trading with Emotional Dividends

    By: De-Rong Kong and Daniel Rabetti
    We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details
    Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets
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    • February 9, 2024
    • Article

    The Rise of Consumer Crypto

    By: Steve Kaczynski and Scott Duke Kominers
    Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their... View Details
    Keywords: Cryptocurrency; Crypto Economy; NFTs; Non-fungible Tokens; Internet Of Everything; Market Design; Technological Innovation; Demand and Consumers; Web Services Industry
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    • 09 Jul 2024
    • Cold Call Podcast

    Non-Fungible Tokens (NFTs) and Brand Building

    Keywords: Re: Scott Duke Kominers; Technology
    • 01 Mar 2022
    • What Do You Think?

    Is It Time for More Reverse Mentoring?

    (iStockphoto/Sanja Radin) Increasingly, I hear and read about questions such as: Why are my best tech people leaving our great company to work on something called crypto and Web3? What are the strategic implications for my organization of new technologies that I don’t... View Details
    Keywords: by James Heskett
    • 08 Aug 2021
    • News

    Kominers’s Conundrums: How Much Is That Avatar in the Window?

      Scott Duke Kominers

      Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

      • November 2024
      • Case

      Dr. Bombay Ice Cream

      By: William R. Kerr, Alexis Brownell and Michael Liu
      This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details
      Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Disruptive Innovation; Food and Beverage Industry; Consumer Products Industry; United States
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      • Web

      HBS Working Knowledge – Harvard Business School Faculty Research

      workplace, the truth is, the practices improve performance, says Michael Norton in his book The Ritual Effect. More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World by Dina Gerdeman 23 JAN 2024 | Book Non-fungible tokens... View Details
      • Web

      2023 Reunion Presentations - Alumni

      More Info – Less Info This modified case discussion does not require pre-reading. Web3 has come for government. Cryptocurrency and blockchain technologies have wound their way into public services. DAOs and NFTs have arrived on the... View Details
      • 11 May 2023
      • News

      How FOMO Became a Fixture

      stopping there. We have applications out for some other things – like NFTs. (I had NFT FOMO last year when they were trending.)" Did you do anything fun to celebrate the trademark? "In addition to FOMO, I have also successfully protected... View Details
      • 01 Mar 2024
      • News

      The Internet's Next Frontier

      transmitted around the globe. It is a subject that Kominers explores in depth in the recently published book he coauthored with Steve Kaczynski, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create.... View Details
      Keywords: Jennifer Gillespie
      • 19 Jan 2022
      • In Practice

      7 Trends to Watch in 2022

      Kominers: NFTs go mainstream Last year saw a huge spike in the creation and sale of non-fungible tokens (NFTs), digital ownership records stored on distributed ledgers called blockchains. People bought and traded View Details
      Keywords: by HBS News
      • 21 Jun 2022

      Fireside Chat with Professor Scott Kominers and Allie Ciehanover

      Wonder what an MBA could do to help with your professional growth? Learn from Professor Scott Kominers how HBS supports students hoping to break into Technology, current NFT projects he has with HBS alums, and more! You will not need to... View Details
      • Web

      Collections | Working Knowledge

      immigration policy to ease labor shortages. Finance and Investing Finance insights on inflation, crypto trends, NFT potential, private equity, strategies for shifting markets, and more. Regulation and Compliance Global insights on... View Details