Filter Results:
(358)
Show Results For
- All HBS Web
(889)
- People (6)
- News (322)
- Research (358)
- Events (2)
- Multimedia (18)
- Faculty Publications (212)
Show Results For
- All HBS Web
(889)
- People (6)
- News (322)
- Research (358)
- Events (2)
- Multimedia (18)
- Faculty Publications (212)
Sort by
- February 2008 (Revised April 2010)
- Case
The Globalization of East Asian Pop Music
By: Jordan Siegel and Yi Kwan Chu
This case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also... View Details
Keywords: Profit; Globalization; Cross-Cultural and Cross-Border Issues; Business Strategy; Expansion; Music Industry; East Asia
Siegel, Jordan, and Yi Kwan Chu. "The Globalization of East Asian Pop Music." Harvard Business School Case 708-479, February 2008. (Revised April 2010.)
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
Unlike Hollywood films, documentaries tend to portray sharks in their natural habitats, as in Discovery Channel’s “Shark Week,” an annual weeklong programming block of shark videos. But new research indicates that documentaries may also fuel fear, thanks to the ominous... View Details
- April 2001
- Case
Music Industry Update: April, 2001
By: Jan W. Rivkin
Updates BMG Entertainment. View Details
Rivkin, Jan W. "Music Industry Update: April, 2001." Harvard Business School Case 701-130, April 2001.
- 2002
- Technical Note
The Recorded Music Industry
By: Marco Bertini, Victoria Carrión and Jose Luis Nueno
- February 2018 (Revised June 2018)
- Case
The Music Academy, Madras
By: V.G. Narayanan
Narayanan, V.G. "The Music Academy, Madras." Harvard Business School Case 118-054, February 2018. (Revised June 2018.)
- May 2008 (Revised September 2009)
- Case
Radiohead: Music at Your Own Price (A)
By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details
Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- September 2003
- Teaching Note
Music Industry and the Internet, The (TN)
By: Bharat N. Anand and Estelle S. Cantillon
Teaching Note to (5-703-513). View Details
Keywords: Music Industry
- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry
Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
- May 2008 (Revised June 2009)
- Supplement
Radiohead: Music at Your Own Price (B)
By: Anita Elberse and Jason Bergsman
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (B)." Harvard Business School Supplement 508-111, May 2008. (Revised June 2009.)
- May 2020
- Teaching Note
Street Symphony: Making Human Connections through Music
By: Rohit Deshpandé and John Masko
Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class. View Details
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Music Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- Article
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details
Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
- April 2010
- Teaching Note
The Globalization of East Asian Pop Music (TN)
By: Jordan I. Siegel
Teaching Note for 708479. View Details
Keywords: Music Entertainment; Business Strategy; Profit; Expansion; Globalization; Culture; East Asia; United States
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419. View Details
- 2002
- Chapter
Policy Issues Connecting Music Education and Arts Education
By: David E. Myers and Arthur C. Brooks
Myers, David E., and Arthur C. Brooks. "Policy Issues Connecting Music Education and Arts Education." In The New Handbook of Research on Music Teaching and Learning, edited by Richard J. Colwell and Carol P. Richardson, 909–930. New York: Oxford University Press, 2002.
- September 2014 (Revised November 2014)
- Teaching Note
Music and the (Real) World: Thirty Years of MTV
By: Mukti Khaire
- 2024
- Working Paper
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan
Social media platforms like TikTok have transformed how music is discovered, consumed, and
monetized. This study examines the implications of the dispute between TikTok and Universal Music
Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details
Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry
Cheng, Mengjie (Magie), Elie Ofek, and Hema Yoganarasimhan. "The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand." Harvard Business School Working Paper, No. 25-014, July 2024. (Revised October 2024.)