Munich - Publications - Faculty & Research

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Sample Student Projects - Institute For Strategy And Competitiveness

Cluster (2013) Germany Baden-Wuerttemberg Automobile Cluster (2015) Germany Wind Power Cluster (2010) Germany’s Photovoltaic Cluster (2009) Hamburg Aviation Cluster (2009) Biotechnology and Life Sciences in Munich (2007) Ghana Ghana Cocoa... View Details

01 Oct 1999
News

Eight Among Many: Peter G. Harf

Francisco and was eventually sent to Munich to set up BCG's office there. His strong desire to "create something and leave an imprint" then led him to Benckiser. The family-owned, $300 million former chemical company was spreading itself... View Details

Keywords: Susan Young

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

to success. The recent Champions League victory of FC Bayern Munich under new head coach Hansi Flick illustrates this powerful lesson. The dynamics of a comeback: A view from inside By making the historic treble of winning the Champions... View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

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Finance Awards & Honors - Faculty & Research

the Technical University of Munich in 2009. 2008 Lauren H. Cohen : Named a 2008 Cutting Edge Academic, Smart Money, Pensions & Investments, 2008. Lauren H. Cohen : Won the 2008 Smith Breeden Prize for a distinguished paper in the Journal... View Details

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics sites since the 1972 Munich... View Details

Keywords: by Julia Hanna; Sports

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Entrepreneurial Management Awards & Honors - Faculty & Research

Technical University of Munich in 2009. 2008 Lauren H. Cohen : Named a 2008 Cutting Edge Academic, Smart Money, Pensions & Investments, 2008. Lauren H. Cohen : Won the 2008 Smith Breeden Prize for a distinguished paper in the Journal of... View Details

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

trip to Bermuda, and we're coming off a great summer in Colorado with our two sons, daughters-in-law, and two grandchildren, who live in Munich and San Francisco. There is nothing more fun or rewarding than the time we spend together.... View Details

Keywords: by Martha Lagace

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

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15 Nov 2016
News

Uncovering The Secrets of Mittelstand Success

faculty members representing diverse academic units at HBS traveled to Munich to probe the factors underlying the Mittelstand model. They visited companies both private and public, large and mid-sized, to understand the innovation... View Details

18 Sep 2008
News

HBS Olympians

silver in the same event at the 1972 Munich Olympics. More information here. Bruce Hunter (MBA 1974K), swimming for the US, competed in the 100 meter freestyle at the 1960 Rome Olympics. More information here and here. Bill Hobbs (MBA... View Details

Keywords: Keith Larson; Olympics; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

04 Oct 2017
Blog Post

What Should German Applicants Know about HBS?

Before attending HBS, German native Charlotte Pallua spent three years at The Boston Consulting Group in Munich where she worked on a variety of health care related projects in Tokyo, London, Miami, and Latin America. We checked in with... View Details

February 2021 (Revised June 2021)
Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli

Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details

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10 Jul 2000
Research & Ideas

Entrepreneurship in Europe

"Six months ago, there were easily a hundred." Clusters Of Entrepreneurs The growth in the number of entrepreneurs has also been a factor, said Hobermann. "There are clusters of entrepreneurs," he said. "Everyone in London, everyone in View Details

Keywords: by Kenneth Liss

01 Jun 2001
News

Christina Ehrenberg: The Examined Life

Ehrenberg decided at an early age that she wanted to be a doctor. “I was very concerned about sick people,” she says, “and I thought medicine was the greatest job in the world.” In 1997, she graduated from medical school in Munich and... View Details

Keywords: Garry Emmons; Health, Social Assistance

27 Apr 2017
News

Fellowship Fuels a Passion for a Career in Aviation

university I joined the Boston Consulting Group in Munich where I focused on industrials and technology, which included a major aircraft production program with a leading aircraft maker,” notes Schmidt. “When I saw how senior managers at... View Details

07 Feb 2017
First Look

First Look at New Research: February 7

projects, and the implications of global markets and extreme valuations for what a company must achieve. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817052-PDF-ENG Harvard Business School Case 617-025 Bayern Munich in... View Details

Keywords: Sean Silverthorne

27 Sep 2019
Blog Post

Learning the Language of Product at Duolingo

Four years ago, I used Duolingo’s free language learning app to pick up enough German to impress my new girlfriend, who had recently moved to Boston from Munich. I was able to use what I learned on the app to not just impress her, but to apply for a transfer to View Details

Keywords: Technology

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

straightforward considerations are best answered in the conscious portion of the brain, presumably after considerable conscious thought. Work in neuro marketing at Ludwig-Maximilians University in Munich now claims that strong brands... View Details

Keywords: by Jim Heskett

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

investment. Along with opportunities come risks. The 1972 Games in Munich will be remembered not for the prowess of athletes on the field, but for the terrorist attacks on Israeli athletes. Greece embarrassed itself in Athens in 2004 with... View Details

Keywords: by Michael Blanding; Sports; Advertising

25 Mar 2014
First Look

First Look: March 25

mark-up is a strong negative predictor of future economic growth, indicating that we may be measuring a phenomenon of the broader business environment. Download working paper: http://ssrn.com/abstract=2409251 Cases & Course Materials Harvard Business School Case... View Details