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- Faculty Publications (11)
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- All HBS Web (29)
- Faculty Publications (11)
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- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
shipping fees." Many multichannel strategies to consider Retailers have a number of options when deciding how to fulfill customer orders while attempting to maximize profit and customer satisfaction,... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
of the situation. A resilience regimen of questions that managers can use to reframe negative events and understand their thought processes is explained. Read an excerpt: http://hbr.org/2010/01/how-to-bounce-back-from-adversity/ar/1 Crafting Integrated View Details
Keywords: Martha Lagace
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
merchant's direct channel sales after she opens a retail store in the area. The study used a proprietary longitudinal data set from a multichannel retailer to understand what... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53817 November–December 2017 Marketing Science Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy By: Kireyev, Pavel, Vineet Kumar, and Elie... View Details
- 01 Mar 2011
- First Look
First Look: March 1
Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary... View Details
Keywords: Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
on the job, Sportun had to tailor his message for change carefully to his colleagues, many of whom had worked for Mac’s for decades. The case provides an overview of the convenience store industry and examines the challenges of crime prevention in a late-night View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
these companies as well as provide a unique new marketing opportunity for traditional companies. Download the paper: http://www.hbs.edu/research/pdf/09-123.pdf Crafting Integrated Multichannel Retailing... View Details
Keywords: Martha Lagace
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
right prices, and build and manage a multichannel approach. Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Why Startups Fail: A New Roadmap for... View Details