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- 18 Dec 2012
- First Look
First Look: December 18
favorable expectations when first- and third-party content are substitute (complements). These results hold with both simultaneous and sequential entry of the two sides. With two competing platforms-incumbent facing favorable expectations and entrant facing unfavorable... View Details
Keywords: Carmen Nobel
- 08 Oct 2013
- First Look
First Look: October 8
ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to the VCG outcome of the ad auctions. Consistent with our model of participation costs, we find empirical evidence that View Details
Keywords: Sean Silverthorne