Multi-channel Marketing - Publications - Faculty & Research

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16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details

Keywords: by Sean Silverthorne; Music

01 Apr 2008
First Look

First Look: April 1, 2008

Moderna to be the leading electronic retailer in 20 countries in and around Central and Eastern Europe, evolving an unusual multi-channel strategy, organizational structure, and IT systems. Serious conflicts cause Cesko to question his... View Details

Keywords: Martha Lagace

15 Apr 2014
First Look

First Look: April 15

response to changes in global supply and to better meet the needs of a new multi-channel retail environment. The case, set in late 2013, covers the development of Tesco Group Food and identifies future opportunities and challenges.... View Details

Keywords: Sean Silverthorne

18 Sep 2007
First Look

First Look: September 18, 2007

gives firms discretion to manage impairments. We test this argument in a sample of firms with market indications of impairment (firms with book goodwill and market-to-book ratio below one). We find that the frequency of non-impairment in... View Details

Keywords: Martha Lagace