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- Faculty Publications (15)
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- All HBS Web (31)
- Faculty Publications (15)
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- 05 May 2009
- First Look
First Look: May 5, 2009
Survive—Thrive: Leading Innovation in Good Times and Bad Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global... View Details
Keywords: Martha Lagace
- 12 Jul 2016
- First Look
July 12, 2016
is an attempt to connect these two narratives. I provide early evidence that the growth of public university tuition over the previous two decades is negatively associated with movement into self-employment. Because labor market and... View Details
Keywords: Sean Silverthorne
- 01 Mar 2015
- News
Research Brief: Political Capital
of campaigns, helping a candidate establish a lead that has him or her coasting, advertising can be the determining factor. “In a close election, advertising alone can be a difference maker.” “The Air War Versus the Ground Game: An Analysis of View Details
- 07 Sep 2021
- News
One Degree of Difference
candidate is being considered. Someone applying for a marketing manager position might be asked to develop a multi-channel pitch and presentation in response to an RFP from a particular brand, for example.... View Details
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
Forum, is now focused on the Hispanic Star campaign, a multi-channel marketing and outreach effort aimed at showcasing and amplifying the significant contributions of the Hispanic community to the United... View Details
Keywords: Margie Kelley
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
of business and discusses the implications for research and public policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49954 The Air War Versus The Ground Game: An Analysis of Multi-Channel View Details
Keywords: Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Moderna to be the leading electronic retailer in 20 countries in and around Central and Eastern Europe, evolving an unusual multi-channel strategy, organizational structure, and IT systems. Serious conflicts cause Cesko to question his... View Details
Keywords: Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
gives firms discretion to manage impairments. We test this argument in a sample of firms with market indications of impairment (firms with book goodwill and market-to-book ratio below one). We find that the frequency of non-impairment in... View Details
Keywords: Martha Lagace
- 15 Apr 2014
- First Look
First Look: April 15
response to changes in global supply and to better meet the needs of a new multi-channel retail environment. The case, set in late 2013, covers the development of Tesco Group Food and identifies future opportunities and challenges.... View Details
Keywords: Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
trust. Why is One Report important now? "The capital markets and our planet have simultaneously reached a fork in the road. One path continues the status quo. The other and new path is a commitment to a better society, stronger financial... View Details
Keywords: by Martha Lagace