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- All HBS Web (251)
- Faculty Publications (66)
Show Results For
- All HBS Web (251)
- Faculty Publications (66)
- October 2017
- Case
LeBron James: Building a Hollywood Empire
By: Anita Elberse
It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Sports Industry; Sports Industry; Sports Industry; Sports Industry
Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
- Article
Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood
By: Hong Luo and Laurina Zhang
Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details
Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
- 07 Oct 2011
- News
To his millions of fans, he was simply Steve
- 21 May 2019
- Cold Call Podcast
If the Key to Business Success Is Focus, Why Does Amazon Work?
- October 2007
- Article
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
- 08 Dec 2016
- HBS Seminar
Joel Waldfogel, University of Minnesota, Carlson School of Management
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people’s jobs changed, and they were able to use new... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
time, is a classic example. (Of course, many of the cast members in those successful movies went on to become part of the A-list). However, on average, recruiting an A-list cast member appears to have a positive impact on revenues. The... View Details
- November 1993
- Case
Edgar J. Scherick Associates
Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details
Wu, George. "Edgar J. Scherick Associates." Harvard Business School Case 894-001, November 1993.
- 2007
- Other Unpublished Work
Effects of Inventory on Demand for Rentals in the Home Video Market
By: Ioannis Ioannou, Julie Mortimer and Richard Mortimer
Retailer inventory decisions can greatly influence observed demand for a product by affecting, among other things, product availability (stock-outs) and product visibility in the store. These inventory decisions are affected by numerous factors including vertical... View Details
- November 1993
- Case
Colonial Broadcasting Co.
Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising... View Details
Wu, George. "Colonial Broadcasting Co." Harvard Business School Case 894-011, November 1993.
- Blog
Is AI Coming for Your Job?
experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new... View Details
- July 1996 (Revised September 1998)
- Case
Coming Soon: A Theater Near You
Designed to illustrate the complexity of buyer-seller arrangements in an established industry. When movie studios negotiate with theater operators to show new films, the costs to the studios of making the films are largely sunk. Similarly, the costs to the theaters of... View Details
Keywords: Competitive Advantage; Industry Structures; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
McGahan, Anita M., and Geoffrey Verter. "Coming Soon: A Theater Near You." Harvard Business School Case 797-011, July 1996. (Revised September 1998.)
- 21 Sep 2016
- Research & Ideas
Shabana Azmi: Leveraging Bollywood Fame into Social Good
culture. It was very controversial. We’re talking about a movie about a relationship between two sisters-in-law. Even Hollywood has only recently begun addressing these sorts of topics. She took a big risk that her mainstream audience... View Details
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
- 05 Jul 2006
- Working Paper Summaries
The Power of Stars: Do Stars Drive Success in Creative Industries?
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
games. Marketers are now trying to produce much shorter video clips to promote their content on a variety of digital channels. This research is the first to propose an approach to produce such clips and to study their effectiveness, focusing on comedy View Details
Keywords: Dina Gerdeman
- November 2019
- Teaching Note
Actera Group: Investing in Mars Cinema Group (A) and (B)
By: Victoria Ivashina and Jeffrey Boyar
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
- September 2017
- Supplement
Actera Group: Investing in Mars Cinema Group (A)
By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
- September 2017 (Revised July 2019)
- Case
Actera Group: Investing in Mars Cinema Group (A)
By: Victoria Ivashina and Eren Kuzucu
In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second largest player in the market, AFM,... View Details
Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey
Ivashina, Victoria, and Eren Kuzucu. "Actera Group: Investing in Mars Cinema Group (A)." Harvard Business School Case 218-020, September 2017. (Revised July 2019.)