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- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the problem of high... View Details
Keywords: Sean Silverthorne
- 01 Dec 2006
- News
Inside Intel
problematic. Far larger than Intel, it was a proud company with a rich history. Worst of all, the microprocessor it had positioned against the 8086, its 16-bit 68000, was believed by many to be a technically superior product. The 8086 sales team at Intel was stricken,... View Details