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Show Results For
- All HBS Web
(294)
- People (1)
- News (47)
- Research (223)
- Multimedia (6)
- Faculty Publications (143)
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- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
valuable asset. However, the company is now at a crossroads. It has grown so big and so popular that it must consider monetizing certain aspects of its business to ensure sustained quality and to continue to bolster its content offerings.... View Details
- 2023
- Working Paper
Procedural Burden and Patterns in the Monetization of Regulatory Benefits Across the Federal Regulatory State
By: Elliot Stoller
When do federal agencies provide monetized estimates of regulatory benefits during the regulatory development and review process? Using an original dataset with information on nearly all major rules and their respective regulatory impact assessments between... View Details
Keywords: Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Equality and Inequality
Stoller, Elliot. "Procedural Burden and Patterns in the Monetization of Regulatory Benefits Across the Federal Regulatory State." Harvard Business School Working Paper, No. 23-068, May 2023.
- March 2002 (Revised October 2002)
- Case
The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century
By: Stephen A. Greyser and David Crockett
The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details
Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Financial Services Industry; Massachusetts
Greyser, Stephen A., and David Crockett. "The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century." Harvard Business School Case 502-059, March 2002. (Revised October 2002.)
- May 2022
- Supplement
Borusan CAT: Monetizing Prediction in the Age of AI (B)
By: Navid Mojir and Gamze Yucaoglu
Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details
Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East
Mojir, Navid, and Gamze Yucaoglu. "Borusan CAT: Monetizing Prediction in the Age of AI (B)." Harvard Business School Supplement 522-045, May 2022.
- March 2020
- Teaching Note
Evernote: Monetization Strategy & Evernote (B): Announcing a Pricing Plan Change
By: Robert J. Dolan
Teaching Note for HBS Nos. 519-034 and 519-036. View Details
- January 2018
- Supplement
Rosslyn Resource: Monetization and Sales Strategy, Spreadsheet for Instructors (Brief Case)
By: Robert J. Dolan and Sunru Yong
- June 2024
- Teaching Note
Numenta in 2020: The Future of AI
By: David B. Yoffie
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
- July 2022 (Revised February 2023)
- Case
Duolingo: Teaching Languages to the Masses
By: Youngme Moon
In early 2022, the CEO of Duolingo—the world's most popular language learning app—is faced with a number of questions involving the company's monetization and growth strategy. View Details
Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Case 323-016, July 2022. (Revised February 2023.)
- May 2020
- Case
Numenta in 2020: The Future of AI
By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details
Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry
Yoffie, David B., Cameron Armstrong, Mei Tao, and Marta Zwierz. "Numenta in 2020: The Future of AI." Harvard Business School Case 720-463, May 2020.
- 2010
- Chapter
Carbon As An Investment Opportunity
By: Jurgen Weiss and Veronique Bugnion
The chapter discusses various sources for monetizing carbon abatement and provides an outlook for the size of the market and related investment opportunities. View Details
Weiss, Jurgen, and Veronique Bugnion. "Carbon As An Investment Opportunity." Chap. 9 in Environmental Alpha: Institutional Investors and Climate Change, edited by Angelo Cavallo, 195–211. John Wiley & Sons, 2010.
- January 2020
- Case
Lunchclub: Algorithmic Networking
By: Scott Duke Kominers and George Gonzalez
Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details
Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry
Kominers, Scott Duke, and George Gonzalez. "Lunchclub: Algorithmic Networking." Harvard Business School Case 820-051, January 2020.
- November 2020 (Revised September 2021)
- Case
KhataBook
By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details
Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised September 2021.)
- July 2002
- Teaching Note
Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century, The TN
By: Stephen A. Greyser and David Crockett
Teaching Note for (9-502-059). View Details
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
- September 2019 (Revised June 2020)
- Case
Othellonia: Growing a Mobile Game
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
- 2025
- Working Paper
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan
Social media platforms like TikTok have transformed how music is discovered, consumed, and
monetized. This study examines the implications of the dispute between TikTok and Universal Music
Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details
Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry
Cheng, Mengjie (Magie), Elie Ofek, and Hema Yoganarasimhan. "The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand." Harvard Business School Working Paper, No. 25-014, July 2024. (Revised June 2025.)
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- February 2021 (Revised May 2021)
- Case
SafeGraph: Selling Data as a Service
By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details
Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
Nanda, Ramana, Abhishek Nagaraj, and Allison Ciechanover. "SafeGraph: Selling Data as a Service." Harvard Business School Case 821-082, February 2021. (Revised May 2021.)