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      • November 1997 (Revised December 1999)
      • Case

      Cinemex

      By: James L. Heskett
      The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
      Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
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      Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
      • June 1997
      • Teaching Note

      BancZero New Product Development TN

      By: Marco Iansiti
      Teaching Note for (9-697-044). View Details
      Keywords: Banking Industry; Mexico City; United States
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      Iansiti, Marco. "BancZero New Product Development TN." Harvard Business School Teaching Note 697-114, June 1997.
      • November 1996 (Revised September 1997)
      • Case

      BancZero New Product Development

      By: Marco Iansiti and Alberto Moel
      The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development... View Details
      Keywords: Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States
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      Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.)
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