Publications

May 2005 (Revised September 2005)
Case

The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that match how the... View Details

Keywords: Innovation Strategy; Marketing Strategy; Global Strategy; Brands and Branding; Segmentation; Food and Beverage Industry; United States; Mexico

February 2016 (Revised April 2020)
Case

Naranya: Created in Mexico

By: Laura Alfaro, Christian Ketels, Marcela Merino Dominguez and Haviland Sheldahl-Thomason

August 2012
Teaching Note

Mexico City Water Shortage (TN)

By: John D. Macomber

January 2012
Supplement

Mexico City Water Shortage (CW)

By: John D. Macomber and Frederik Nellemann

Keywords: Utilities Industry; Mexico City

February 1997 (Revised August 1997)
Case

Mexico (D): Stabilization and Retrenchment

By: Huw Pill

Describes the response of the Mexican authorities and the international community to the Mexican Peso crisis of 1994 and the banking, financial, and macroeconomic crisis that followed it. View Details

Keywords: Globalized Economies and Regions; Financial Crisis; Macroeconomics; Mexico

March 2014 (Revised June 2015)
Case

Can Mexico Make Democracy Work?

By: Gunnar Trumbull and Jonathan Schlefer

Enrique Peña Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company,... View Details

Keywords: Democratization; Economic Development; Competition Policy; Exchange Rates; Comparative Advantage; Growth and Development; Government Legislation; Political Elections; Economic Growth; Governing Rules, Regulations, and Reforms; Energy Industry; Communications Industry; Banking Industry; Latin America; Mexico

December 1978 (Revised April 1980)
Case

U.S. Bank Lending in Mexico

By: George C. Lodge

Keywords: Banks and Banking; Financing and Loans; Mexico; United States

March 1995
Case

MEXICO 1995: The Crisis Returns

By: George C. Lodge and Marie Bell

Keywords: Financial Crisis; Mexico

April 1986 (Revised June 1986)
Case

Mexico and the Microcomputers (A)

By: James E. Austin and Dennis J. Encarnation III

Keywords: Computer Industry; Mexico

April 1986 (Revised June 1986)
Supplement

Mexico and the Microcomputers (C)

By: James E. Austin and Dennis J. Encarnation III

October 2010 (Revised July 2011)
Case

PrimedicProviding Primary Care in Mexico

By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies

Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details

Keywords: Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico

April 1986 (Revised June 1986)
Supplement

Mexico and the Microcomputers (B)

By: James E. Austin and Dennis J. Encarnation III

March 2014 (Revised September 2017)
Case

salaUno: Eliminating Needless Blindness in Mexico

By: Richard Hamermesh, Regina Garcia Cueller and Valeria Moy

In May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its... View Details

Keywords: Medical Services; Developing Countries; Developing Markets; Health Care Industry; Health Services; Healthcare Ventures; Healthcare Startups; Health Care and Treatment; Health; Business Startups; Developing Countries and Economies; Growth and Development Strategy; Health Industry; Mexico; Mexico City

March 2011
Teaching Note

PrimedicProviding Primary Care in Mexico (TN)

By: Richard G. Hamermesh

Teaching Note for 811040. View Details

Keywords: Business Startups; Health Care and Treatment; Venture Capital; Financing and Loans; Business Model; Medical Devices and Supplies Industry; Mexico

March 1992 (Revised June 1992)
Case

AT&T Productos de Consumo de Mexico

By: Joseph L. Badaracco Jr.

Describes in detail the decisions AT&T made in designing and staffing their Mexican telephone answering machine plant. Allows students to evaluate a company's detailed implementation decisions on a plant in a developed country--involving wages, benefits, waste... View Details

Keywords: Decision Making; Executive Compensation; Selection and Staffing; Management Analysis, Tools, and Techniques; Management Systems; Mexico

April 1990
Case

Mexico and the Microcomputers (A) (Abridged)

By: James E. Austin

Keywords: Information Technology; Computer Industry; Mexico

February 1997 (Revised October 2002)
Case

Mexico (C): Reform and Crisis, 1987-1995

By: Huw Pill

Describes the evolution of the Mexican economy and its relation with the international capital markets in the period leading up to the Peso crisis of December 1994. Emphasizes the role of "Washington consensus" policies in stimulating the inflows, and the inability of... View Details

Keywords: Globalized Economies and Regions; Capital Markets; Financial Crisis; Macroeconomics; Mexico