Publications

December 1992
Supplement

Wal-Mart Ventures into Mexico

By: David B. Yoffie and Jonathan Ginns

Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations. View Details

Keywords: Growth and Development Strategy; Globalization; Retail Industry; United States; Mexico

May 2005 (Revised September 2005)
Case

Gallardo's Goes to Mexico

By: Clayton M. Christensen

The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that match how the... View Details

Keywords: Innovation Strategy; Marketing Strategy; Global Strategy; Brands and Branding; Segmentation; Food and Beverage Industry; United States; Mexico

August 2016
Teaching Note

Naranya: Created in Mexico

By: Laura Alfaro, Christian Ketels, Haviland Sheldahl-Thomason and Marcela Merino Dominguez

August 2012
Teaching Note

Mexico City Water Shortage (TN)

By: John D. Macomber

February 2016 (Revised April 2020)
Case

Naranya: Created in Mexico

By: Laura Alfaro, Christian Ketels, Marcela Merino Dominguez and Haviland Sheldahl-Thomason

March 1995
Case

MEXICO 1995: The Crisis Returns

By: George C. Lodge and Marie Bell

Keywords: Financial Crisis; Mexico

29 Aug 2023

HBS Information Session in Mexico City

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details

28 Aug 2023

Women's Event in Mexico City

Join us for a conversation with local HBS alumnae. This event is designed for prospective students to learn more about the MBA Program, the admissions process, and the community of women at HBS. View Details

April 1986 (Revised June 1986)
Supplement

Mexico and the Microcomputers (C)

By: James E. Austin and Dennis J. Encarnation III

01 Oct 2024

Women’s Conversation in Mexico City

Join us for a conversation with local HBS alumnae. This event is designed for prospective students to learn more about the MBA Program, the admissions process, and the community of women at HBS. Check-in for the event will begin at 6:30 PM. We hope to see you there! View Details

April 1986 (Revised June 1986)
Case

Mexico and the Microcomputers (A)

By: James E. Austin and Dennis J. Encarnation III

Keywords: Computer Industry; Mexico

January 2012
Supplement

Mexico City Water Shortage (CW)

By: John D. Macomber and Frederik Nellemann

Keywords: Utilities Industry; Mexico City

February 1997 (Revised August 1997)
Case

Mexico (D): Stabilization and Retrenchment

By: Huw Pill

Describes the response of the Mexican authorities and the international community to the Mexican Peso crisis of 1994 and the banking, financial, and macroeconomic crisis that followed it. View Details

Keywords: Globalized Economies and Regions; Financial Crisis; Macroeconomics; Mexico

March 2014 (Revised June 2015)
Case

Can Mexico Make Democracy Work?

By: Gunnar Trumbull and Jonathan Schlefer

Enrique Peña Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company,... View Details

Keywords: Democratization; Economic Development; Competition Policy; Exchange Rates; Comparative Advantage; Growth and Development; Government Legislation; Political Elections; Economic Growth; Governing Rules, Regulations, and Reforms; Energy Industry; Communications Industry; Banking Industry; Latin America; Mexico

December 1978 (Revised April 1980)
Case

U.S. Bank Lending in Mexico

By: George C. Lodge

Keywords: Banks and Banking; Financing and Loans; Mexico; United States

October 2010 (Revised July 2011)
Case

PrimedicProviding Primary Care in Mexico

By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies

Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details

Keywords: Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico