Mercury - Publications - Faculty & Research

05 Jul 2006
Research & Ideas

The Accidental Innovator

direct special attention to it." Similarly, Daguerre, who invented photography, made his breakthrough when he put an exposed plate into a cabinet in which a thermometer had earlier shattered; mercury vapors from the broken... View Details

Keywords: by Sarah Jane Gilbert

17 Oct 2007
Research & Ideas

Why Global Brands Work

distractions including Jaguar, Land Rover, and Volvo will be sold off; they're now meaningless. U.S.-based models like Mercury will be discontinued. Can Ford recover? The answer lies in whether the common vehicle platforms developed for... View Details

Keywords: by John A. Quelch; Auto

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

Toyota? A: It has to make good cars. Basically, Ford has been holding its position on the basis of SUVs and the pick-up. Q: Trucks. A: Trucks, you could say. And really, Toyota, the Camry, just pushed the Mercury and the Taurus right out... View Details

Keywords: by Jim Aisner; Auto; Employment

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of innovation and exploration within... View Details

Keywords: Sean Silverthorne

04 Sep 2012
Research & Ideas

Why Most Leaders (Even Thomas Jefferson) Are Replaceable

in action? Check out the mercurial ups and downs of the nearest startup. "They're always unfiltered," Mukunda says. "In pretty much every case the personal quirks of the entrepreneur will have a huge impact." View Details

Keywords: by Kim Girard

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

worst. By focusing on conflict and relaxing their stance on legality, mercury use, price floors, and the use of third-party audits, the Alliance created a program that aligns with the majority of actors’ interests and is likely to... View Details

Keywords: Dina Gerdeman

Publications