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  • All HBS Web  (266)
    • News  (69)
    • Research  (153)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (75)
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  • November 1995 (Revised March 2000)
  • Case

Jurassic Park

By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
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Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
  • September 1992 (Revised July 1993)
  • Case

Staples, Inc.

By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
Keywords: Change; Product Positioning; Supply Chain; Salesforce Management; Manufacturing Industry
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Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

development of self-service merchandising systems in American grocery stores, but also revealing how cellophane manufacturers tried to control the narrative of how women buy food. “Cellophane changed how people shopped,” says Ai Hisano,... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)
  • June 1991 (Revised November 2004)
  • Case

John Jacob Astor, 1763-1848

Astor, the wealthiest American of his time, engages in fur trading, shipping, real estate investment, and general merchandise trading. Astor's career illustrates the immediate pre-modern management era: types of decisions, time horizons, and number of transactions. View Details
Keywords: Business or Company Management; Business History; Personal Development and Career; United States
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McCraw, Thomas K. "John Jacob Astor, 1763-1848." Harvard Business School Case 391-261, June 1991. (Revised November 2004.)
  • October 1999 (Revised September 2005)
  • Case

Eddie Bauer, Inc.

By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
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Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
  • October 1994 (Revised March 1995)
  • Case

Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain... View Details
Keywords: Distribution; Marketing Strategy; Competitive Advantage; Retail Industry; Indianapolis
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Burke, Raymond R. "Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters." Harvard Business School Case 595-039, October 1994. (Revised March 1995.)
  • October 1994 (Revised August 2006)
  • Case

Sport Obermeyer Ltd.

By: Janice H. Hammond and Ananth Raman
The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Apparel and Accessories Industry; Sports Industry; United States; Hong Kong
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Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
  • April 2003 (Revised December 2006)
  • Case

ZARA: Fast Fashion

By: Pankaj Ghemawat and Jose Luis Nueno
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain
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Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Case 703-497, April 2003. (Revised December 2006.)
  • May 1981 (Revised January 1987)
  • Case

Sensormatic Electronics Corp.

By: David A. Garvin
Describes the decision faced by a rapidly growing firm in the merchandise security systems business on whether it should integrate backward into the injection molding of plastic parts. Financial analysis, comparative economics, and manufacturing strategy in an industry... View Details
Keywords: Change; Decisions; Economics; Financial Strategy; Production; Integration; Technology; Electronics Industry
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Garvin, David A. "Sensormatic Electronics Corp." Harvard Business School Case 681-095, May 1981. (Revised January 1987.)
  • May 1995
  • Case

Hannaford Brothers: Leading the Grocery Channel Transformation

The merchandising manager of a supermarket chain leads an effort to reorganize the process of buying and delivering products from manufacturers to their warehouse for further distribution to stores. The company is an early mover in implementing efficient consumer... View Details
Keywords: Competition; Supply Chain Management; Distribution Channels; Customer Focus and Relationships; Retail Industry; Food and Beverage Industry
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McKenney, James L., Theodore H. Clark, and William Schiano. "Hannaford Brothers: Leading the Grocery Channel Transformation." Harvard Business School Case 195-127, May 1995.
  • April 2020
  • Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Teaching Note 520-099, April 2020.
  • January 2005 (Revised March 2005)
  • Case

Parisian: productivity and selling cost

By: Rajiv Lal and Arar Han
Presents the dilemma facing George Jones with respect to the high selling cost at Parisian Department Stores. The challenges to be considered reflect issues at different levels of the organization, including individual salespeople, the store itself, and the merchandise... View Details
Keywords: Cost; Executive Compensation; Production; Sales; Salesforce Management; Motivation and Incentives; Retail Industry
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Lal, Rajiv, and Arar Han. "Parisian: productivity and selling cost." Harvard Business School Case 505-052, January 2005. (Revised March 2005.)
  • September 2005 (Revised July 2006)
  • Case

Kingsford Charcoal

By: Das Narayandas and Alison Berkley Wagonfeld
Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details
Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States
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Narayandas, Das, and Alison Berkley Wagonfeld. "Kingsford Charcoal." Harvard Business School Case 506-020, September 2005. (Revised July 2006.)
  • January 1994 (Revised February 2001)
  • Case

PepsiCo's Restaurants

By: Cynthia A. Montgomery
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
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Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
  • January 2006 (Revised October 2009)
  • Case

Negotiating Star Compensation at the USAWBL (A-1): Confidential Instructions for Jesse J.

By: Ian Larkin, James K. Sebenius and Guhan Subramanian
In this three-party negotiation exercise, Jesse J, star center in the U.S.A. Women's Basketball League, with her agent, is negotiating a possible compensation package with the Boston Sharks involving a base salary, a possible share of team merchandising profits, and a... View Details
Keywords: Compensation and Benefits; Contracts; Negotiation Process; Negotiation Tactics; Conflict and Resolution; Sports; Sports Industry; United States
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Larkin, Ian, James K. Sebenius, and Guhan Subramanian. "Negotiating Star Compensation at the USAWBL (A-1): Confidential Instructions for Jesse J." Harvard Business School Case 906-026, January 2006. (Revised October 2009.)
  • January 2025
  • Case

Olive Young: Formulating Beauty Innovation

By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Retail Industry; Beauty and Cosmetics Industry; South Korea; East Asia; United States
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Karp, Rebecca, and Shu Lin. "Olive Young: Formulating Beauty Innovation." Harvard Business School Case 725-392, January 2025.
  • February 2015 (Revised March 2022)
  • Case

Quincy Apparel (A)

By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details
Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)
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Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
  • June 2013 (Revised January 2024)
  • Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
  • October 1988 (Revised December 1994)
  • Case

Maytag in 1984

By: David J. Collis and Nancy Donohue
Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion.... View Details
Keywords: Acquisition; Business or Company Management; Production; Quality; Rank and Position; Competition; Expansion; Electronics Industry
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Collis, David J., and Nancy Donohue. "Maytag in 1984." Harvard Business School Case 389-055, October 1988. (Revised December 1994.)
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