Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (158) Arrow Down
Filter Results: (158) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (709)
    • People  (1)
    • News  (158)
    • Research  (393)
    • Events  (2)
  • Faculty Publications  (147)

Show Results For

  • All HBS Web  (709)
    • People  (1)
    • News  (158)
    • Research  (393)
    • Events  (2)
  • Faculty Publications  (147)
← Page 2 of 158 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 01 Dec 2014
  • News

Faculty Q&A: The New Brand Manager: You

brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us... View Details
Keywords: April White
  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 09 Mar 2021
  • News

Expanding the Fan Base

Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • 28 Apr 2014
  • News

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 19 Mar 2014
  • News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Dec 2011
  • News

Inside MTV’s Global Fame

Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest... View Details
Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Sep 2011
  • News

Just Doing His Job

broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning Herald wrote. Backed by a fortune said to be around $10 billion, Krishnan is now moving into... View Details
Keywords: Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services
  • 01 Sep 2015
  • News

In My Humble Opinion: Keith Clinkscales (MBA 1990)

Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 07 Feb 2017
  • News

Checking in with One Championship

“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a sports and View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Jun 2007
  • News

Uncorked

an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice president and View Details
Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Sep 2004
  • News

Interpreting the Gipper

Beschloss Photo Courtesy of The Newshour with Jim Lehrer Following the death of former President Ronald Reagan in June, presidential historian and author Michael Beschloss (MBA 1980) was frequently quoted in the media on his assessment of... View Details
Keywords: Executive, Legislative, and Other General Government Support; Government
  • 02 Jun 2021
  • News

The NBA's African Expansion

The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 12 Sep 2018
  • News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of merchandising... View Details
  • 01 Dec 2001
  • News

Passing the Torch

General Electric, the world's most valuable company and the firm where he has spent his entire career, Immelt good-naturedly dealt with the barrage of attention that accompanied his media coronation. "I've never measured my self-worth by... View Details
Keywords: Support Activities for Transportation; Transportation; Motor Vehicle and Parts Dealers; Retail Trade
  • 01 Sep 2007
  • News

Getting Security Right

Education classes,” he notes, “we often focus on the actions and strategies of political leaders because they offer compelling examples that are familiar to everyone.” Mills’s new book, Masters of Illusion: American Leadership in the View Details
Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 04 Sep 2013
  • News

From HBO to HBS

media company's relatively unknown cable TV subsidiary, Home Box Office. He took the job at HBO and stayed for 34 years, recently retiring as president of HBO Home Entertainment, the network's DVD and digital program distribution... View Details
Keywords: Hanna, Julia; HBSO; HBS; faculty; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different functions and View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Jun 2006
  • News

CEO Compensation Troubles

Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue... View Details
Keywords: Jay W. Lorsch; Management of Companies and Enterprises; Management
  • 01 Dec 2011
  • News

Uncle Sam’s Business Man

Barry Johnson (MBA ’89) has over 20 years of business experience as an entrepreneur and corporate executive with media giants such as the Walt Disney Company, Bertelsmann, and Sony Music Corporation. With expertise in public-private... View Details
  • ←
  • 2
  • 3
  • …
  • 7
  • 8
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.