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- 01 Dec 2011
- News
Inside MTV’s Global Fame
Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest... View Details
- 15 Jun 2021
- News
The Path out of Polarization
changing media landscape is going to be resolved in the United States, and I think the interest in trying to regulate the big social media companies is all related to this... View Details
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice president and View Details
- 02 Jun 2021
- News
The NBA's African Expansion
The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the... View Details
- 01 Jun 2006
- News
CEO Compensation Troubles
Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
- 09 Mar 2021
- News
Expanding the Fan Base
- 01 Dec 2008
- News
Hollywood and Humility
WICZYK AND SATCHU: With Hollywood’s major studios increasingly risk-averse, a pair of HBS classmates finds a winning niche. Media Rights Capital (MRC) founders and co-CEOs Mordecai (“Modi”) Wiczyk and Asif Satchu (both MBA ’99) are among... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
considering the value of physical billboards in these micro aerospace communities as an alternative way to reach their ideal customer. Their question: When is the right time for Stell to experiment with marketing, and how should they approach both digital and physical... View Details
- 21 May 2021
- News
See Us Unite for Change
Lirio Marcelo (MBA 1998), the founder of Care.com and TAAF board member, is an executive producer of the event. “Not only are business leaders, activists and talent coming together to support this cause, but we have networks and media... View Details
- 01 Sep 2011
- News
Just Doing His Job
broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning Herald wrote. Backed by a fortune said to be around $10 billion, Krishnan is now moving into... View Details
- 01 Apr 1999
- News
Short Takes
recent development for multinationals, notes Spar, who is an authority on business-government relations and foreign direct investment. The traditional corporate reaction toward distant countries' and subcontractors' labor violations has,... View Details
Keywords: Eileen K. McCluskey
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
deep into the tournament a team will go, because that will affect the number of over-the-air impressions that are generated for the brand. They must consider many other factors such as the global appeal of an opponent or of a particular match; signage on the field;... View Details
Keywords: Garry Emmons
- 01 Dec 2013
- News
14 for '14
—Aslaug Magnúsdóttir (MBA 2000), founder, Moda Operandi "In 2013, the most graduating HBS MBAs since the bubble year of 2000 took jobs in the tech and telecom industries, while the fewest since 2003 (the beginning of a four-year bull market) went to Wall Street and... View Details
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and... View Details
Keywords: Maureen Harmon
- 01 Apr 1996
- News
New Releases
Technology, Inc. Except for Risk Management, each book includes a collection of cases along with expository text and spreadsheets that guide the reader toward mastery of techniques related to the cases. Risk Management offers a collection... View Details