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- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us... View Details
Keywords: April White
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
- 09 Mar 2021
- News
Expanding the Fan Base
- 01 Dec 2011
- News
Inside MTV’s Global Fame
Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest... View Details
- 01 Sep 2011
- News
Just Doing His Job
broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning Herald wrote. Backed by a fortune said to be around $10 billion, Krishnan is now moving into... View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- 07 Feb 2017
- News
Checking in with One Championship
“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a sports and View Details
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice president and View Details
- 01 Sep 2004
- News
Interpreting the Gipper
Beschloss Photo Courtesy of The Newshour with Jim Lehrer Following the death of former President Ronald Reagan in June, presidential historian and author Michael Beschloss (MBA 1980) was frequently quoted in the media on his assessment of... View Details
- 02 Jun 2021
- News
The NBA's African Expansion
The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of merchandising... View Details
- 01 Dec 2001
- News
Passing the Torch
General Electric, the world's most valuable company and the firm where he has spent his entire career, Immelt good-naturedly dealt with the barrage of attention that accompanied his media coronation. "I've never measured my self-worth by... View Details
- 01 Sep 2007
- News
Getting Security Right
Education classes,” he notes, “we often focus on the actions and strategies of political leaders because they offer compelling examples that are familiar to everyone.” Mills’s new book, Masters of Illusion: American Leadership in the View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 04 Sep 2013
- News
From HBO to HBS
media company's relatively unknown cable TV subsidiary, Home Box Office. He took the job at HBO and stayed for 34 years, recently retiring as president of HBO Home Entertainment, the network's DVD and digital program distribution... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different functions and View Details
- 01 Jun 2006
- News
CEO Compensation Troubles
Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue... View Details
- 01 Dec 2011
- News
Uncle Sam’s Business Man
Barry Johnson (MBA ’89) has over 20 years of business experience as an entrepreneur and corporate executive with media giants such as the Walt Disney Company, Bertelsmann, and Sony Music Corporation. With expertise in public-private... View Details