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- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice president and View Details
- 02 Jun 2021
- News
The NBA's African Expansion
The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts... View Details
- 15 Jun 2021
- News
The Path out of Polarization
changing media landscape is going to be resolved in the United States, and I think the interest in trying to regulate the big social media companies is all related to this... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the... View Details
- 09 Mar 2021
- News
Expanding the Fan Base
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
considering the value of physical billboards in these micro aerospace communities as an alternative way to reach their ideal customer. Their question: When is the right time for Stell to experiment with marketing, and how should they approach both digital and physical... View Details
- 01 Apr 1999
- News
Short Takes
recent development for multinationals, notes Spar, who is an authority on business-government relations and foreign direct investment. The traditional corporate reaction toward distant countries' and subcontractors' labor violations has,... View Details
Keywords: Eileen K. McCluskey
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
deep into the tournament a team will go, because that will affect the number of over-the-air impressions that are generated for the brand. They must consider many other factors such as the global appeal of an opponent or of a particular match; signage on the field;... View Details
Keywords: Garry Emmons
- 01 Dec 2013
- News
14 for '14
—Aslaug Magnúsdóttir (MBA 2000), founder, Moda Operandi "In 2013, the most graduating HBS MBAs since the bubble year of 2000 took jobs in the tech and telecom industries, while the fewest since 2003 (the beginning of a four-year bull market) went to Wall Street and... View Details
- 02 Sep 2018
- News
Havana Rising
brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel agents and some View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
have to figure out how do you build a business model. Are media rights going to be the way we monetize? What role do ticket sales have? How do we think about where we host events? How do we think about how to foster talent?” There’s a lot... View Details
- 01 Apr 1996
- News
New Releases
Technology, Inc. Except for Risk Management, each book includes a collection of cases along with expository text and spreadsheets that guide the reader toward mastery of techniques related to the cases. Risk Management offers a collection... View Details
- 01 Dec 2007
- News
A View from the Top
Relations Bill Sahlman, who quizzed each recipient at a late September event held for the benefit of hundreds of first-year MBA students packing Burden Auditorium. Sahlman opened the discussion with this stumper: What is your greatest... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
Mark T. Kimmitt (MBA ’84), Deputy Director for Operations for the Coalition Provisional Authority (CPA) and Dan S. Senor (MBA ’01), a Senior Advisor to the CPA and spokesman for CPA chief Paul Bremer, at one of their frequent CPA media... View Details
- 01 Sep 2011
- News
Just Doing His Job
broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning Herald wrote. Backed by a fortune said to be around $10 billion, Krishnan is now moving into... View Details
- 01 Jun 2006
- News
CEO Compensation Troubles
Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue... View Details