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- All HBS Web (706)
- Faculty Publications (147)
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- 09 Mar 2021
- News
Expanding the Fan Base
- 15 Jun 2021
- News
The Path out of Polarization
changing media landscape is going to be resolved in the United States, and I think the interest in trying to regulate the big social media companies is all related to this... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 01 Sep 2004
- News
Interpreting the Gipper
Beschloss Photo Courtesy of The Newshour with Jim Lehrer Following the death of former President Ronald Reagan in June, presidential historian and author Michael Beschloss (MBA 1980) was frequently quoted in the media on his assessment of... View Details
- 07 Feb 2017
- News
Checking in with One Championship
“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a sports and View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of merchandising... View Details
- 01 Dec 2001
- News
Passing the Torch
General Electric, the world's most valuable company and the firm where he has spent his entire career, Immelt good-naturedly dealt with the barrage of attention that accompanied his media coronation. "I've never measured my self-worth by... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest... View Details
- 01 Sep 2011
- News
Just Doing His Job
broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning Herald wrote. Backed by a fortune said to be around $10 billion, Krishnan is now moving into... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty different,” Lin says. They rebuilt... View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- 01 Dec 2011
- News
Uncle Sam’s Business Man
Barry Johnson (MBA ’89) has over 20 years of business experience as an entrepreneur and corporate executive with media giants such as the Walt Disney Company, Bertelsmann, and Sony Music Corporation. With expertise in public-private... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details
- 01 Dec 2011
- News
Knowing the Score
the ESPN galaxy. Likewise with many other behind-the-scenes stories. Since the book was to be a comprehensive history of one of the greatest media successes of all time, it required a thorough examination of the business story behind it.... View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details