Publications

July 2012 (Revised May 2013)
Case

Monocle

By: Eugene Soltes and Sara Hess

Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse... View Details

Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Media and Broadcasting Industry; Media and Broadcasting Industry

Keywords: social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

01 Jun 2013
News

Harvest Time

Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership and the culture at... View Details

01 Sep 2010
News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

2012
Case

Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'

By: Rosabeth Moss Kanter and Anne Arlinghaus

Shelly London and Ethics Education — 'Strengthening Our Moral Compass' 2009 AL Fellow
Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London set out to promote... View Details

February 2016 (Revised June 2016)
Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland

October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details

Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia

February 2016
Supplement

The Maggi Noodle Safety Crisis in India (C)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi

February 2016 (Revised June 2016)
Supplement

The Maggi Noodle Safety Crisis in India (B)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details

Research Summary

Overview

In industries characterized by extreme dynamism, complexity, and uncertainty, formal structure often “falls behind” actual work processes. The nature of work in these environments evolves continuously while formal structure can only do so at specific times in discrete... View Details

Keywords: Organizational Structure; Organizational Design; Organizational Identity; Identity Work; Strategy; Strategic Change; Collaboration; Cross-functional Integration; Cognition; Organizational Evolution; Organizational Alignment; Social Media

May 2008
Supplement

Hasbro Games -- POX (A) and (B), Supporting Video

By: Elie Ofek

The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game. View Details

Keywords: Media; Advertising; Product Launch; Entertainment and Recreation Industry

Research Summary

The "New" Corporate Communications

By: Stephen A. Greyser

Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details

01 Sep 2006
News

Leadership Change at Ford Motor Company

March 2018
Article

Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions

By: Tsedal Neeley and Paul Leonardi

Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details

Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust

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Article

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Quality; Media; Relationships; Marketing Reference Programs; Books; Publishing Industry

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August 2015 (Revised June 2021)
Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

May 2017
Case

Fresh to Table

By: Gautam Mukunda and Brooks C. Holtom

After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company... View Details

Keywords: Behavior; Resignation and Termination; Organizational Culture; Values and Beliefs; Leadership