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- All HBS Web (55)
- Faculty Publications (4)
Show Results For
- All HBS Web (55)
- Faculty Publications (4)
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital... View Details
Keywords: Dina Gerdeman
- 01 Feb 1998
- News
Running Up the Score
franchises remains fierce. RELATED PROFILES Touching All the Bases: Stephen A. Greyser Kicking Off a Startup: Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) RELATED PROFILES... View Details
Keywords: Garry Emmons
- 31 Mar 2022
- News
A Community Hunger Solution with Global Ambitions
community. “Every night, 365 nights a year, he’s out there,” says Neel Ghose (MBA 2019), cofounder of the Robin Hood Army. “For him, it’s his own baby. It’s a platform for goodness.” This platform for goodness—which operates like a View Details
- Profile
Adam Kanner
already scored big. The startup raised $8.5 million in its first round in 2010 from such investors as Bain Capital and media executive Shari Redstone. In subsequent rounds, the growing company has raised nearly $50 million from other... View Details
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as... View Details
Keywords: by Michael Wheeler
- 19 Jun 2012
- First Look
First Look: June 19
available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details
Keywords: Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details
Keywords: Sean Silverthorne
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
their teams did not seem to be a relevant factor, nor did team history (whether or not the franchise had won a Super Bowl in the past before hiring the respective coach). “The very best coaches stay consistent and win over long periods of... View Details
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication;... View Details
Keywords: Sean Silverthorne
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
Cruise’s agent or Captain America’s agent — it’s almost the same discussion when it comes to entering media contracts. The careers of our characters differ from live celebrities in that our heroes give us 100 percent of their earnings,... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
bought his first franchise in 2000, says the new alignment made him more confident about the future. SVP Kristy Cunningham on the rollout of all-day breakfast in 2015: “Part of the mantra we were pushing was, if it’s good for the... View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and Ford Motor Company, each began as... View Details
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- 01 Dec 1996
- News
An Entrepreneurial Journey
multibillion-dollar Capital Cities/ABC media empire of the 1990s. Not long after, laboring in similar obscurity in rural Ohio, Amos B. Hostetter, Jr. (MBA '61), and H. Irving Grousbeck (MBA '60), cofounders of Continental Cablevision,... View Details
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Local Hero
from a franchise on the brink of leaving town in 1992 to toast of the town in 2010 is the stuff of Hollywood scripts. And indeed, when the lanky, loquacious executive talks about his lifelong history with the team, his reminiscences are... View Details