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Show Results For
- All HBS Web
(459)
- People (3)
- News (100)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
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- 01 Dec 2023
- News
Case Study: Staking a Claim
reach, like guest posting on trusted media platforms, podcasts, and newsletters. Put search on hold for now and see how this duo of content plus channel partnerships plays out. —Christina Wallace (MBA 2010),... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across... View Details
- 18 May 2023
- News
India's New Money Managers
became clear—through social media channels and focus groups—that women needed more support. So LXME 2.0 launched in 2021 with education at its core. This shift included community-sourced discussions, planning tools, investment products,... View Details
Keywords: Maureen Harmon
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 01 Mar 2016
- News
The People’s Pods
on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the Internet is “disintermediating”... View Details
Keywords: Dan Morrell
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original View Details
Keywords: Julia Hanna
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Sep 2003
- News
Sharon Patrick
Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
are on the increase. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content... View Details
Keywords: Peter K. Jacobs
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details
- 01 Dec 2017
- News
The Future of VR is Animated Bunnies
Media Partners, and China’s state-sponsored Shanghai Media Group. Hollywood’s commitment to VR storytelling will eventually usher the technology into the mainstream, Fan says. “It was never a question that... View Details
Keywords: Janelle Nanos
- 07 Nov 2014
- News
The First Five Years: Tiffany Pham (MBA 2012)
What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that experience, I recalled what a... View Details
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
Facebook are all in the entertainment space. Alibaba Pictures doesn’t replicate a traditional Hollywood studio. We want to use the data and resources Alibaba has gathered in our e-commerce and internet ecosystem to create, market, and distribute View Details
Keywords: Julia Hanna
- 13 Sep 2019
- News
Hollywood Ending
into an $8 billion behemoth 10 years later, and most recently leading a massive turnaround at Hewlett-Packard—Whitman has left her beloved Bay Area for a stand-up desk in Hollywood’s media district. There she finds her phone and hotfoots... View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
vice president of Time Inc. and president of brands, laid out his vision for a more efficient and innovative future for the 94-year-old media company: “There’s clearly some disruption going on in the marketplace and we’re making some... View Details
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
media and a not-so-distant future when content is streamed instead of being packaged on a DVD? “We’re climbing a mountain,” Samuels responded. “Nobody knows what’s on the other side. Nobody knows how to... View Details
- 01 Dec 2003
- News
Stealth Mogul
Sometimes it pays to be nearly invisible. Just ask Jonathan Nelson (MBA 1983). He heads one of the most successful media and telecommunications investment firms you’ve probably never heard of — Providence Equity Partners. “My own mother... View Details