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2016
Chapter

User-Generated Content and Social Media

By: Michael Luca

This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details

Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media

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April 2005 (Revised April 2005)
Background Note

Corporate Strategies in Media and Entertainment Businesses

By: Bharat N. Anand

In recent years, many debates in corporate strategy have centered around information goods markets, and the media and entertainment sector in particular. Vertical integration is the norm in many parts of the media sector, despite conventional wisdom that it offers no... View Details

Keywords: Corporate Strategy

Article

Mergers and Competition in Book Publishing

By: David A. Garvin

Keywords: Mergers and Acquisitions; Competition; Books; Publishing Industry

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July 2012 (Revised May 2013)
Case

Monocle

By: Eugene Soltes and Sara Hess

Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse... View Details

Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2013
Teaching Note

Monocle (TN)

By: Eugene Soltes and Sara Hess

Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Research Summary

Social media and user-generated content

In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi View Details

Keywords: by Kenneth Liss; Publishing; Publishing; Publishing; Publishing

Article

Media versus Special Interests

By: Alexander Dyck, David Moss and Luigi Zingales

We argue that profit-maximizing media help to overcome the rational ignorance problem highlighted by Anthony Downs. By collecting news and combining it with entertainment, media are able to inform passive voters about regulation and other public policy issues, acting... View Details

Keywords: Media; Profit; Government and Politics

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2008
Working Paper

Media versus Special Interests

By: Alexander Dyck, David A. Moss and Luigi Zingales

We argue that profit-maximizing media helps overcome the problem of "rational ignorance" highlighted by Downs (1957) and in so doing makes elected representatives more sensitive to the interests of general voters. By collecting news and combining it with entertainment,... View Details

Keywords: Voting; Government Legislation; Media; Interests; Power and Influence; United States

March 2008 (Revised August 2017)
Exercise

The Book Deal: Confidential Instructions for the PUBLISHER

By: Deepak Malhotra and Max H. Bazerman

A two-party negotiation between an Agent representing a new author and an Editor at a large Publishing Firm. The exercise involves a one-issue, zero-sum negotiation concerning the advance on royalties that the publisher will pay to the author. View Details

Keywords: Ethics; Agreements and Arrangements; Negotiation Preparation; Negotiation Tactics; Negotiation Types; Publishing Industry

November 2021 (Revised April 2022)
Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details

Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

March 2007
Case

Ascent Media Group (A)

Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and... View Details

Keywords: Organizational Change and Adaptation; Technology; Management; Creativity

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May 2021 (Revised April 2023)
Teaching Note

Gupta Media

By: V. Kasturi Rangan

Teaching Note for HBS Case Nos. 520-031, 520-706, and 520-039. View Details

March 2010
Class Lecture

New Media and Digital Marketing (FSS)

By: Sunil Gupta

Keywords: Media; Marketing; Technology; Media and Broadcasting Industry

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05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book View Details

Keywords: by Julia Hanna; Publishing; Publishing; Publishing

Research Summary

Branding in Digital and Social Media

By: Jill J. Avery

This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details

June 2021
Case

New Director Dilemmas: Social Media Complications

By: John J-H Kim

Keywords: Educational Policy And Politics; Education; Policy; Interests; Organizational Culture; Education Industry

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