Media - Publications - Faculty & Research

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

16 Sep 2015
News

Creating more effective content across all media

Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media. Thales draws upon data to inform the... View Details

10 Jun 2014
News

Uber Rides Social Media Dominance to $17B Valuation

18 May 2010
News

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How to Use Social Media to Advance Your Career

Pushing Social Media Platforms to Self-Regulate

Use Social Media to Partner with Customers and Improve Service

A businessman's guide to social media

The Monitoring Role of Social Media

Leadership in the Social Media Age

How Companies Can Use World Cup Social Media Boom

Amazon consumer book reviews as reliable as media experts

Research: The Rise of Partisan Media Changed How Companies Make Decisions

Long CVS receipts spark social media sensation

Social Media - What Can Cable Do?

Corporate social media ripe for political hacking

Snap’s Concentrated Power Structure Takes a Page From Old Media

Will Startup Fishbowl Become the Social Media App for Your Industry?

Business in the time of social media

HBS Campaign Inaugural Event via Social Media

Connecting companies and customers through social media

Creating more effective content across all media

Uber Rides Social Media Dominance to $17B Valuation

Brands and the Dark Side of Social Media

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