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  • April 2017 (Revised July 2017)
  • Case

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani
The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details
Keywords: Strategic Planning; Decision Choices and Conditions; Aerospace Industry; India
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  • November 1991 (Revised June 1997)
  • Case

Micom Caribe (A)

By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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  • Article

Space, the Final Economic Frontier

By: Matthew C. Weinzierl
After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details
Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry
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  • 2022
  • Article

When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-narratives

By: Elizabeth Sheprow and Spencer Harrison
Daily narratives of work can include a mix of ordinary actions and awe-inspiring moments that reveal a vaster, more meaningful reality. When awe is experienced in the context of work, it can prompt self-referential sensemaking about what these experiences mean for the... View Details
Keywords: Narratives; Meaning; Qualitative Method; Emotions; Identity; Employment
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  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

"millions of people living and working in space." Elon Musk, founder of SpaceX, has laid out plans to build a city of a million people on Mars within the next century. Both Neil deGrasse Tyson and Peter Diamandis have been given... View Details
Keywords: Dina Gerdeman
  • 2025
  • Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau
Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
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  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

Litigation Strategy in EMC Corporation v. Donatelli (B) Supplements the (A) case. Purchase this case:https://hbsp.harvard.edu/product/318027-PDF-ENG Harvard Business School Case 218-020 Actera Group: Investing in Mars Cinema Group (A) In... View Details
Keywords: Dina Gerdeman
  • 26 Mar 2008
  • Sharpening Your Skills

Sharpening Your Skills: Disaster!

After-action reviews often neglect to address the multiple factors contributing to large-scale organizational failures. How Should Organizations Learn From Failure? Mission to Mars: It Really Is Rocket Science After successive failures to land a spacecraft on View Details
  • 31 May 2016
  • HBS Case

Who Owns Space?

sights on a mission to Mars and innovative technologies for deep space exploration. CCDev offers a clear example of how the public and private sectors can work together to pursue commercial goals and public goods at the same time. “If a... View Details
Keywords: Re: Matthew C. Weinzierl; Aerospace
  • 04 Mar 2014
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

R. Lakhani on the keys to managing distributed innovation. What Does Nasa's "faster, Better, Cheaper" Teach About Innovation? Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right... View Details
Keywords: Re: Multiple Faculty
  • 05 Apr 2011
  • First Look

First Look: April 5

state-owned businesses. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911408-PDF-ENG China Construction America (B): The Baha Mar Resort Deal Regina M. Abrami, Malcolm Riddell, and Weiqi ZhangHarvard Business School Supplement... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2016
  • First Look

November 15, 2016

manager for the Mars 2020 mission, is trying to decide whether or not to seek funding for a hands-on training program building miniature, educational versions of a Mars surface vehicle. However, the cases... View Details
Keywords: Sean Silverthorne
  • 06 Apr 2010
  • First Look

First Look: April 6

high-profile Mars landing mission. The case illustrates JPL's risk culture for high-visibility and expensive missions in the post-Challenger era with tightly constrained budgets. It introduces risk analytics, such as heat maps, and the... View Details
Keywords: Martha Lagace
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space in... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

they lack the glamour and the smell of revolution that was associated with these garage-based startups. To an economist or to someone from Mars or to someone studying the phenomenon, they should be just as interesting. But because they... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

procedures. Nondiscriminatory Insurance Underwriting. Two anomalies mar the pricing of health plans. First, people who are included in large risk pools (such as those who work for big companies) can get a reasonably priced health plan... View Details
Keywords: by Michael E. Porter; Health
  • 03 May 2004
  • Research & Ideas

Business History around the World

Heineken in the Netherlands, or Cargill or Mars in the United States are the tip of a huge iceberg of successful and long-lived family firms worldwide. Even today around a third of Fortune 500 companies are family controlled. Business and... View Details
Keywords: by Cynthia Churchwell

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