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    • All HBS Web  (284)
      • Faculty Publications  (60)

      Marketplace DesignRemove Marketplace Design →

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      • January 2020
      • Case

      Lunchclub: Algorithmic Networking

      By: Scott Duke Kominers and George Gonzalez
      Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details
      Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry
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      Kominers, Scott Duke, and George Gonzalez. "Lunchclub: Algorithmic Networking." Harvard Business School Case 820-051, January 2020.
      • January 2020
      • Case

      SK Group: Social Progress Credits

      By: George Serafeim, Ethan Rouen and David Freiberg
      SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details
      Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; Social Enterprise; Social and Collaborative Networks; Social Issues; Measurement and Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
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      Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
      • September 2019 (Revised August 2020)
      • Case

      Engineering an Inclusive Bioeconomy

      By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
      In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details
      Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Information Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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      Khanna, Tarun, Raffaella Sadun, and Susie L. Ma. "Engineering an Inclusive Bioeconomy." Harvard Business School Case 720-356, September 2019. (Revised August 2020.)
      • April 2019 (Revised August 2020)
      • Case

      Raksul

      By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno
      Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace... View Details
      Keywords: Marketplace Design; B2B; Platform Strategy; Printing; Entrepreneurship; Digital Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; E-commerce; Web Services Industry; Japan
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      Kominers, Scott Duke, Masahiro Kotosaka, Nobuo Sato, and Akiko Kanno. "Raksul." Harvard Business School Case 819-115, April 2019. (Revised August 2020.)
      • 2019
      • Article

      Big Data

      By: John A. Deighton
      Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details
      Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society
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      Deighton, John A. "Big Data." Consumption, Markets & Culture 22, no. 1 (2019): 68–73.
      • July 2018
      • Article

      Marketplaces, Markets, and Market Design

      By: Alvin E. Roth
      Marketplaces are often small parts of large markets, and both markets and marketplaces come in many varieties. Market design seeks to understand what marketplaces must accomplish to enable different kinds of markets. Marketplaces can have varying degrees of success,... View Details
      Keywords: Labor Market; Pricing; Market Design; Markets; Economics
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      Roth, Alvin E. "Marketplaces, Markets, and Market Design." American Economic Review 108, no. 7 (July 2018): 1609–1658.
      • June 2018
      • Case

      Feeding America (A)

      By: Scott Duke Kominers and Alan Lam
      This case describes how Feeding America, the third-largest nonprofit organization in the U.S., designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of... View Details
      Keywords: Social Enterprise; Nonprofit Organizations; Food; Resource Allocation; Fairness; Performance Efficiency; United States
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      Kominers, Scott Duke, and Alan Lam. "Feeding America (A)." Harvard Business School Case 818-130, June 2018.
      • Article

      Good Markets (Really Do) Make Good Neighbors

      By: Scott Duke Kominers
      This article gives a (very) brief exposition of what market design is, along with four examples of market design in action. Loosely themed after Robert Frost’s poem “Mending Wall,” the examples demonstrate ways in which market design can break barriers—physical,... View Details
      Keywords: Market Design; Economics; Theory; Change; Society
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      Kominers, Scott Duke. "Good Markets (Really Do) Make Good Neighbors." ACM SIGecom Exchanges 16, no. 2 (June 2018).
      • March 2018 (Revised August 2018)
      • Case

      Matching Markets for Googlers

      By: Bo Cowgill and Rembrand Koning
      This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details
      Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
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      Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
      • Article

      Strategy-Proofness of Worker-Optimal Matching with Continuously Transferable Utility

      By: Ravi Jagadeesan, Scott Duke Kominers and Ross Rheingans-Yoo
      We give a direct proof of one-sided strategy-proofness for worker-firm matching under continuously transferable utility. A new “Lone Wolf” theorem (Jagadeesan et al., 2017) for settings with transferable utility allows us to adapt the method of proving one-sided... View Details
      Keywords: Matching; Strategy-proofness; Lone Wolf Theorem; Rural Hospitals Theorem; Mechanism Design; Marketplace Matching
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      Jagadeesan, Ravi, Scott Duke Kominers, and Ross Rheingans-Yoo. "Strategy-Proofness of Worker-Optimal Matching with Continuously Transferable Utility." Games and Economic Behavior 108 (March 2018): 287–294.
      • January 2018 (Revised February 2018)
      • Technical Note

      Making Markets

      By: Thomas R. Eisenmann and Scott Duke Kominers
      Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
      Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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      Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
      • November 2017
      • Case

      Poppy: A Modern Village for Childcare

      By: Thomas Eisenmann and Jeff Huizinga
      In 2017, management at Poppy, which matched families that required occasional childcare with thoroughly vetted caregivers, was formulating plans for the Seattle-based seed-stage startup’s next phase of expansion. One option was to grow using the same business model... View Details
      Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Expansion; United States
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      Eisenmann, Thomas, and Jeff Huizinga. "Poppy: A Modern Village for Childcare." Harvard Business School Case 818-075, November 2017.
      • Article

      An Invitation to Market Design

      By: Scott Duke Kominers, Alexander Teytelboym and Vincent P. Crawford
      Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can... View Details
      Keywords: Matching; Trading; Scrip; Liquidity; Efficiency; Equity; Allocation Rules; Marketplaces; Market Design; Marketplace Matching; Auctions
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      Kominers, Scott Duke, Alexander Teytelboym, and Vincent P. Crawford. "An Invitation to Market Design." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 541–571.
      • October 2017
      • Case

      Shift Technologies, Inc.

      By: Thomas Eisenmann and Nicole Tempest Keller
      In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details
      Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States
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      Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
      • October 2017
      • Case

      Updating Dating

      By: Thomas R. Eisenmann, Scott Duke Kominers and Alan Lam
      To identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. View Details
      Keywords: Marketplace Design; Dating Services; Entrepreneurship; Market Design; United States; China
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      Eisenmann, Thomas R., Scott Duke Kominers, and Alan Lam. "Updating Dating." Harvard Business School Case 818-052, October 2017.
      • 2017
      • Working Paper

      Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution

      By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
      The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This... View Details
      Keywords: Information Systems; Software; Architecture; Modularity; Agility; Coupling; Applications and Software; Design; Decisions; Performance
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      MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin. "Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution." Harvard Business School Working Paper, No. 17-105, May 2017. (Revised October 2017.)
      • 2017
      • Book

      Global Marketing Management: A Casebook

      By: John A. Quelch

      During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

      Keywords: Marketing; Management; Globalization; Competitive Strategy
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      Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
      • 2017
      • Working Paper

      Minimizing Justified Envy in School Choice: The Design of New Orleans' OneApp

      By: Atila Abdulkadiroglu, Yeon-Koo Che, Parag A. Pathak, Alvin E. Roth and Oliver Tercieux
      In 2012, New Orleans Recovery School District (RSD) became the first U.S. district to unify charter and traditional public school admissions in a single-offer assignment mechanism known as OneApp. The RSD also became the first district to use a mechanism based on Top... View Details
      Keywords: Education; Decision Choices and Conditions; Marketplace Matching; Mathematical Methods; Design
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      Abdulkadiroglu, Atila, Yeon-Koo Che, Parag A. Pathak, Alvin E. Roth, and Oliver Tercieux. "Minimizing Justified Envy in School Choice: The Design of New Orleans' OneApp." NBER Working Paper Series, No. 23265, March 2017.
      • January 2017
      • Article

      Contract Design and Stability in Many-to-Many Matching

      By: John William Hatfield and Scott Duke Kominers
      We develop a model of many-to-many matching with contracts that subsumes as special cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are sufficient to guarantee the... View Details
      Keywords: Many-to-Many Matching; Stability; Substitutes; Contract Design; Contracts; Marketplace Matching; Balance and Stability
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      Hatfield, John William, and Scott Duke Kominers. "Contract Design and Stability in Many-to-Many Matching." Games and Economic Behavior 101 (January 2017): 78–97.
      • 2016
      • Article

      Peer-to-Peer Markets

      By: Liran Einav, Chiara Farronato and Jonathan Levin
      Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
      Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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      Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
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