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Show Results For
- All HBS Web
(7,778)
- People (6)
- News (767)
- Research (6,049)
- Events (9)
- Multimedia (35)
- Faculty Publications (4,732)
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- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that a given View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details
- 27 Oct 2003
- News
Pitting Markets vs. Poverty
- 01 Jun 2018
- News
Disrupting India’s Dental Market
dentists. (Just under half of the clinics are in Delhi and its surroundings.) Singh plans to open 600 clinics by 2020, and then develop a strategy for another stage of rapid growth. “I have to show a path from 600 to 6,000 if I am to... View Details
Keywords: Sasha Issenberg
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
as generating a competitive market return that will meet the objectives of conventional investors who are exclusively looking to profit financially. Our conservation strategy contributes to our investment... View Details
- 25 Apr 2014
- News
Harnessing for-profit strategies for social good
Fran Seegull (MBA 1998) seeks to mobilize the business world to adjust its thinking on socially mindful investing, also known as impact investing, and "use the financial capital markets and for-profit mechanisms to move the dial on the... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 27 Jun 2023
- News
Marketing When Budgets Are Down
- 19 Aug 2010
- News
Marketing Analysis Tools for Managers
- 04 Jun 2013
- News
Which is more valuable to Apple, its market share or its brand?
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the... View Details
- 17 Aug 2022
- News
To Serve and Protect the Markets
Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2003) stands in the breach between the $100 trillion in securities traded on U.S. equity View Details
Keywords: Margie Kelley
- 20 Jun 2019
- News
What Tech Pioneers Can Learn From Emerging Markets
- 03 Sep 2020
- News
Marketing in the Age of Resistance
- 02 Nov 2021
- News