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Show Results For
- All HBS Web
(14,231)
- People (32)
- News (1,683)
- Research (10,624)
- Events (19)
- Multimedia (30)
- Faculty Publications (8,924)
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- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic... View Details
- 01 Apr 2000
- News
Marketing Muscle
Edwards's role in making Yahoo! one of the most recognized names in the Internet economy taught the industry a lesson in the importance of brand-name recognition. Shunned no longer, marketers are "the new... View Details
- 13 Nov 2019
- News
Don't Turn Your Marketing Function Over to AI Just Yet
- 01 Jun 2009
- News
Career Services Steps Up Alumni Support
Last fall, as world economies began to tremble from the collapse of the financial sector, HBS Alumni Career Services enhanced its suite of career offerings for alumni. “We anticipated an increase in the demand for individual career... View Details
- 24 Jun 2012
- News
Suggested Safeguards Irk Fund Industry
- 25 Aug 2022
- News
Open Market
and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has... View Details
- 12 Jan 2013
- News
Striking a balance on money market funds
- 23 Aug 2010
- News
Cranberry Industry Hits A Sour Spot
- 16 Dec 2014
- News
The Power of Market Creation
- 01 Dec 2008
- News
Career Services Shifts into High Gear
Many members of the Class of 2008 were just settling into new jobs as reverberations from the financial crisis were felt around the world. While employment figures for the class remain strong, MBA Career Services has continued its support... View Details
- 12 Apr 2016
- News
The Existential Question Facing the Auto Industry
- 28 Nov 2016
- News
Digital Change: Lessons from the Newspaper Industry
- 23 Mar 2017
- News
Cost-cutting Leads to Turbulence in the Airline Industry
- 05 Jul 2010
- News
Marketing strategies for growth in China
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of opportunity in the View Details
- 15 Apr 2019
- News
Why Anxious Customers Prefer Human Customer Service
- 01 Feb 2002
- News
Health Industry Alumni Convene for Conference
Current issues in health care; ranging from finance and patients' rights to genomics and personalized medicine; were among the subjects discussed last November at the HBS Health Industry Alumni Association's second annual conference. Held... View Details
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details