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Show Results For
- All HBS Web
(4,517)
- People (5)
- News (891)
- Research (2,754)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,320)
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- Web
Marketing - Faculty & Research
an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133. Full-Funnel Advertising on TikTok: An Experiment (Solution) By: Jeremy Yang and Ayelet Israeli June 2025 | Exercise | Faculty Research... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
- Web
Marketing Faculty - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Heads Rajiv Lal Stanley Roth, Sr. Professor of Retailing Co-Unit Head, Marketing Elie Ofek Malcolm P.... View Details
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details
Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details
- 13 Mar 2006
- News
New Research Explores Multi-Sided Markets
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase... View Details
- Web
Marketing Curriculum - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Marketing The objectives of this course are to demonstrate the role of... View Details
- Fast Answer
Market Research Reports in General Databases
current EMIS Insights Multi-Industry Emerging Markets EMIS 2011 to current Enerdata Energy Global EMIS 2012 to current Euroconstruct Construction Eastern Europe EMIS 2018 to current Euromonitor Multi-Industry Global Passport EMIS 2013 to... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- 19 May 2009
- News
Using Market Research in a Recession
- 13 Oct 2023
- Video
Program for Research in Markets & Organizations (PRIMO)
- 28 Jun 2022
- News
Market Research Council Announces 2022 Hall of Fame Inductees
- Fast Answer
Music & Activism: Market Research Resources
Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by... View Details
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)