Filter Results:
(2,969)
Show Results For
- All HBS Web
(2,969)
- People (5)
- News (779)
- Research (1,417)
- Events (9)
- Multimedia (9)
- Faculty Publications (617)
Show Results For
- All HBS Web
(2,969)
- People (5)
- News (779)
- Research (1,417)
- Events (9)
- Multimedia (9)
- Faculty Publications (617)
- 2016
- Working Paper
The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
- Teaching Interest
Advanced Management Program
Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details
- Program
Advanced Management Program
Summary Market volatility, digital transformation, and innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who are global changemakers. Whether you are looking to move up to... View Details
- Program
General Management Program
Summary Taking your organization and your career to the next level requires going beyond your field of expertise to gain an end-to-end view of the enterprise, an in-depth understanding of business operations, and a multidisciplinary approach to leadership. The General... View Details
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
- Program
Program for Leadership Development
form, you will be asked for the email address of the individual serving as your reference. That individual will receive an email with a link to an online letter of reference form. Read More Answering Your Questions Our View Details
- Web
Program Requirements - Doctoral
Marketing Program Requirements Below please find the program requirements for a students in Marketing . Doctoral students in View Details
- Web
PhD Programs - Doctoral
program has four areas of study: Accounting and Management , Marketing , Strategy , and Technology and Operations Management . All areas of study involve roughly two years of coursework culminating in a... View Details
- 18 Nov 2024
- Video
Interdisciplinary Research in Marketing
- Web
Academic Programs | About
a collaboration between Harvard Business School, The Harvard John A. Paulson School of Engineering and Applied Sciences, and the Faculty of Arts and Sciences. Programs for Undergraduates Summer Venture in Management View Details
- Program
High Potentials Leadership Program
online application form, you will be asked for the email address of the individual serving as your reference. That individual will receive an email with a link to an online letter of reference form. Answering Your Questions Our View Details
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- Web
Program Details - Doctoral
Program for Research in Markets & Organizations Program Details 1ms Program Dates The dates for Summer 2025 will be between June 2025 - August... View Details
- Program
Real Estate Management Program
Summary In today's increasingly unpredictable, competitive real estate sector, your ability to make the best decisions requires a thorough grasp of how the industry is evolving and how the relationships among design, development, financing, and investment are changing.... View Details
- Web
Program Requirements - Doctoral
Technology & Operations Management Program Requirements Below please find the program requirements for students in Technology & Operations Management (TOM). Doctoral students in TOM generally complete the... View Details
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing... View Details
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- 30 Apr 2012
- Research & Ideas
India’s Ambitious National Identification Program
In a hugely ambitious project, the Unique Identification Authority of India has been charged with implementing a nationwide program to register and assign a one-of-a-kind ID number to every Indian resident—some 1.2 billion people—by 2020... View Details
Keywords: by Dina Gerdeman