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- All HBS Web (105)
- Faculty Publications (31)
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- All HBS Web (105)
- Faculty Publications (31)
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- January 1997 (Revised June 1997)
- Case
Southwire: Beyond 2000
By: F. Warren McFarlan and Melissa Dailey
Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry
McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
- December 2014
- Article
The Discipline of Business Experimentation
By: Stefan Thomke and Jim Manzi
The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details
Thomke, Stefan, and Jim Manzi. "The Discipline of Business Experimentation." Harvard Business Review 92, no. 12 (December 2014): 70–79.
- 10 Nov 2015
- First Look
November 10, 2015
forthcoming Journal of Financial Economics Under New Management: Equity Issues and the Attribution of Past Returns By: Baker, Malcolm, and Yuhai Xuan Abstract—There is a strong link between measures of stock market performance, such as... View Details
Keywords: Sean Silverthorne
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
determinants underlying the global economic geography of multinational firms. In particular, we run a horserace between two distinct economic forces: location fundamentals and agglomeration economies. We find that location fundamentals, including View Details
Keywords: Sean Silverthorne
- 04 Jun 2013
- First Look
First Look: June 4
Private Equity By: Ewens, Michael, Charles M. Jones, and Matthew Rhodes-Kropf Abstract—This paper explores the private equity and venture capital (VC) markets and extends the standard principal-agent problem between the investors and... View Details
Keywords: Sean Silverthorne
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
- 2023
- Chapter
Business, Climate Change and the Anthropocene
By: Andrew J. Hoffman and Sukanya Roy
This chapter will assess climate change as a concern for business, both as a stand-alone issue and as part of the broader shift that scientists are calling the Anthropocene. It will begin by examining the extent to which the market – comprised of corporations, the... View Details
Hoffman, Andrew J., and Sukanya Roy. "Business, Climate Change and the Anthropocene." Chap. 23 in Corporate Sustainability: Managing Responsible Business in a Globalised World, edited by Andreas Rasche, Mette Morsing, Jeremy Moon, and Arno Kourula, 484–505. Cambridge University Press, 2023.
- March 1993
- Case
Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)
By: Roy D. Shapiro and Marie-Therese M. Flaherty
Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details
Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry
Shapiro, Roy D., and Marie-Therese M. Flaherty. "Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)." Harvard Business School Case 693-098, March 1993.
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- March 1994
- Case
Bose Corp.: The JIT II Program (A)
By: Roy D. Shapiro and Bruce Isaacson
Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details
Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry
Shapiro, Roy D., and Bruce Isaacson. "Bose Corp.: The JIT II Program (A)." Harvard Business School Case 694-001, March 1994.
- 2009
- Working Paper
The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making
By: Roy Y.J. Chua and Xi Zou
Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details
Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury
Chua, Roy Y.J., and Xi Zou. "The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making." Harvard Business School Working Paper, No. 10-034, November 2009.
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
The average billion-dollar company spends as many as 25,000 person-days per year putting together the budget. If this all paid off in shareholder return, that would be fine. But few organizations can make that claim. In fact, many firms now question the View Details
Keywords: by Loren Gary
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
does it take to find a reliable vaccine? What can you tell ... Could you just help me understand what does it take? Frazier: Well, first of all, it takes a lot of time. I think the record for the fastest vaccine ever brought to market was... View Details
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How... View Details
Keywords: by Staff
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
Midwesterner raised on a dairy farm, and Roy Whitcomb Riley, a Black Southerner, settled in Los Angeles shortly before their son’s birth, in 1981, after traveling the world for 18 years. They lived in Mid City, whose economic and racial... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 14 Dec 2010
- First Look
First Look: Dec. 14
increased during the 2007-2009 financial crisis. Diversification gave firms both financing and investment advantages. First, conglomerates became significantly more leveraged relative to comparable focused firms. Second, conglomerates' access to internal capital View Details
Keywords: Sean Silverthorne
- 10 Sep 2013
- First Look
First Look: September 10
particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details
Keywords: Sean Silverthorne
- 11 Aug 2009
- First Look
First Look: August 11, 2009
profit from their private information relating to a specific financial reporting element, goodwill impairments, prior to its incorporation by the equity market or recognition by the firm's accounting system. Download the paper:... View Details
Keywords: Martha Lagace