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  • Article

Regulatory, Legal, and Market Aspects of Smart Wearables for Cardiac Monitoring

By: Jan Benedikt Brönneke, Jennifer Müller, Konstantinos Mouratis, Julia Hagen and Ariel Dora Stern
In the area of cardiac monitoring, the use of digitally driven technologies is on the rise. While the development of medical products is advancing rapidly, allowing for new use-cases in cardiac monitoring and other areas, regulatory and legal requirements that govern... View Details
Keywords: Wearables; Regulatory Changes; Medical Technology; Medical Devices; Market Access; Market Entry and Exit; Information Technology; Health Care and Treatment; Governing Rules, Regulations, and Reforms; United States; Germany; Belgium
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  • 12 Feb 2013
  • News

Welcome to the Future of Advertising Insight Center

  • 29 Aug 2017
  • Blog Post

3 Insights from My First Year at HBS

business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details

    The New Market Conundrum

    Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional... View Details

    • 28 Aug 2010
    • News

    Why we're all marketers now

    • May 2007 (Revised March 2010)
    • Case

    Maria Sharapova: Marketing a Champion (A)

    By: Anita Elberse and Margarita Golod
    In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
    Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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    • Fast Answer

    Making Markets

    Use these resources to analyze broken markets and validate your proposed solutions. Understand the Current Marketplace: Gain a sense of the current landscape, major players, and future trends within an industry or sector in order to... View Details
    • Research Summary

    Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide

    The organizational theory of the multinational firms holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadvantage; meanwhile the literature on labor market discrimination... View Details
    Keywords: Multinational Firm; Multinationals; Labor Market Discrimination
    • 08 Aug 2011
    • News

    Summer Venture in Management Program Offers Insights into Harvard MBA Experience

    • July–August 2020
    • Article

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    By: Lingling Zhang and Doug J. Chung
    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
    Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
    Related
    • 21 Oct 2011
    • Working Paper Summaries

    Market Interest in Nonfinancial Information

    Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim
    • Program

    Strategic Marketing for Driving Growth

    wide-ranging insights into your business challenges and career decisions Who Should Attend Senior marketing executives, including established or emerging CMOs, directors and agency leaders, especially those... View Details
    • 26 May 2009
    • Research & Ideas

    Improving Market Research in a Recession

    research on secondary products or customers. Now, nice-to-knows that are not essential will have to wait. Enlist trusted partners. Marketers and research suppliers who trust each other and have established long-term relationships can... View Details
    Keywords: by John Quelch
    • 18 Jul 2023
    • Interview

    Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

    By: Jeffrey F. Rayport and Doug Levin
    This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
    Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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    • Research Summary

    The Role of Capital Markets in the Digital Economy

    This topic of research is motivated by the rapid rise of digital adoption in firms across the economy and capital market participants’ growing interest in this phenomenon. My work studies how investors are responding to digitization, provides insights on the... View Details
    • Blog

    Emerging from the Pandemic: Insights from South Asia and ASEAN

    celebrating the accomplishment. WHAT ARE SOME OF THE MORE DURABLE CHANGES YOU HAVE SEEN AS A RESULT OF THE PANDEMIC? During the pandemic, business leaders and executives had a lot of time at home to think about their businesses, their careers, and their lives. While... View Details
    • 16 Jun 2003
    • Research & Ideas

    Researchers Contribute Globalization of Markets Papers

    predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight... View Details
    Keywords: by Working Knowledge editors
    • 1994
    • Book

    Adding Value: Brands and Marketing in Food and Drink

    By: Geoffrey Jones and Nicholas J. Morgan
    Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
    Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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    • 12 PM – 1 PM EST, 15 Jan 2015
    • Webinars: Trending@HBS

    High Impact Women Entrepreneurs: Insights from Pioneers who are Changing the Game

    During this webinar, Professor Lynda Applegate, faculty chair of the HBS Owner/President Management program, will discuss new research that is developing profiles and case studies on women entrepreneurs who founded new ventures that have become successful high-growth,... View Details
    • Web

    Events - Creating Emerging Markets

    to generate new repositories of primary data in the current age of digital media and audio-visual technologies. A Panel was devoted to showing how the CEM database was generating new insights into entrepreneurship, economic growth, and... View Details