Marketing Innovations - Publications - Faculty & Research

14 Jan 2016
News

In Taiwan, Survivor Mentality Stymies Tech Innovation

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

In its role as a leader in business education, the School has brought dynamic change and innovation to the MBA Program this past year, most notably in admissions, the cohort structure, the Foundations portion of the curriculum, and... View Details

22 Sep 2016
News

Innovation Under Constraint: Constructing a Turnaround at Lego

16 Dec 2014
News

The Power of Market Creation

10 Feb 2011
News

Playing Catch-Up, Nokia and H.P. Try to Innovate

01 Jun 2009
News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

01 Jun 2008
News

Grad’s “Claw” Goes to Market

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a major corporation. (Gladiator... View Details

Keywords: Manufacturing

03 Jun 2014
News

Disrupting the Gaming Industry with the Same Old Playbook

Keywords: market development; disruptive innovation; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

and share value, as well as achieve growth. Driving Digital Strategy explores ways to leverage digital, social, and mobile marketing tools to drive innovation and spur growth. A related program is View Details

Keywords: Jennifer Gillespie

10 Jul 2016
News

Mediconecta Brings Telehealth to Emerging Markets

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of consumer behavior and, most importantly, gaining expertise in changing... View Details

Keywords: curriculum

25 Feb 2020
News

The Influence of Geography on Work and Innovation

Illustration by VectorStock As a doctoral student at HBS, Prithwiraj “Raj” Choudhury identified a little-studied phenomenon in innovation: Managers from emerging markets who migrated to the United States for jobs at multinational... View Details

Keywords: April White