Publications

02 Nov 2021
News

Innovating in the Feminine Care Market

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

July 2014 (Revised August 2014)
Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth

More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details

Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States

November 2014
Teaching Note

Marketing Marijuana in Colorado

By: John A. Quelch

The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details

Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Distribution Industry; Health Industry; Public Administration Industry; North and Central America

1989
Article

Financial Innovations and Stability of Capital Markets

By: Marc L Bertoneche

Keywords: Innovation and Invention; Balance and Stability; Capital; Markets

2010
Chapter

Innovative Conduct in Computing and Internet Markets

By: Shane Greenstein

2016
Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin

Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details

Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit

Read Now

June 2020
Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano

Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details

Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China

Article

Why Good Innovations Don't Get to Market

By: Michael Beer, Russell Eisenstat and Derek Schrader

October 2019 (Revised October 2019)
Background Note

Entrepreneurship and Innovation Trends in China K-12

By: John J-H Kim, Haibo Zhao and Shu Lin

This note provides a brief survey of the major entrepreneurial and innovation trends in China’s K-12 education landscape, using trends in public policy as background, but focusing on opportunities available for the private market. The note first provides a brief... View Details

Keywords: Innovation; Innovation ＆ Entrepreneurship; Education; Entrepreneurship; Innovation and Invention; Education Industry; China

2009
Article

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective

March 2017
Teaching Note

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald

Teaching Note for HBS No. 615-013. View Details

Keywords: Innovation; Strategy; New Markets; Grocery; Operations Strategy; Innovation and Invention; Competition; Emerging Markets; Learning; Service Operations; Online Technology; United States

2010
Chapter

Innovative Conduct in U.S. Computing and Internet Markets

By: Shane Greenstein

18 Aug 2020
Blog Post

Innovating in the Hot Market of Cold Brew

Jackson Shuttleworth (HBS MBA 2020) had his first cold drip in a New Orleans coffee shop in February 2019, from which began his journey to obtain a decent cold drip device for the home. After giving up on four different cold drip makers, he’s teamed up with Olivia... View Details

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

using market incentives (Apple's program to draw independent developers to its iPhone/iTouch platform.) We asked Lakhani to discuss in more detail the strategic options available to managing outside innovation. Sean Silverthorne:... View Details

Keywords: by Sean Silverthorne; Technology

September 2008
Article

Does Innovation Cause Stock Market Runups? Evidence from the Great Crash

By: Tom Nicholas

This article examines the stock market's changing valuation of corporate patentable assets between 1910 and 1939. It shows that the value of knowledge capital increased significantly during the 1920s compared to the 1910s as investors responded to the quality of... View Details

Keywords: History; Technological Innovation; Patents; Stocks; Valuation; Financial Crisis; Financial Services Industry; United States

Read Now

2022
Working Paper

The Market Size Paradox of Niche Product Innovations

By: Ryan Allen

October 2022
Article

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

By: Navid Mojir and K. Sudhir

The paper develops the ﬁrst structural model of organizational buying to study innovation diﬀusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,... View Details

Keywords: Organizational Buying Behavior; Healthcare Marketing; B2B Markets; B2B Innovation; New Product Diffusion; New Product Adoption; Organizations; Acquisition; Behavior; Health Care and Treatment; Marketing; Innovation and Invention