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Show Results For
- All HBS Web
(948)
- People (1)
- News (92)
- Research (759)
- Events (3)
- Multimedia (2)
- Faculty Publications (507)
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- 01 Sep 2006
- News
Faculty Books
effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A. Quelch and Christopher A. Bartlett (South-Western Publishing... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline,... View Details
- 01 Sep 2014
- News
All For One
course before leaving for California in the morning, she arrives carrying a pile of books and papers. She’s considered one of the School’s preeminent management “gurus,” a title that has inevitably attached itself to her ability to View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details
- 01 Dec 2006
- News
Faculty Research Online From HBS Working Knowledge
roles of Europe and the United States in promoting the flow of capital across national borders. Investor Protection: The Czech Experience When TV Nova launched as the first privately owned TV channel in post-Communist Czechoslovakia, few... View Details
- 25 May 2016
- News
A Focus on Sustainability
Carl Ferenbach (MBA 1972) Carl Ferenbach (MBA 1972), who enjoyed a remarkably successful career in the investment business, has spent much of the last decade focused on his passion for the environment. Channeling his energy, intelligence,... View Details
- 01 Mar 2008
- News
Innovation, Inc.
remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the distribution View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book publishers such as HarperCollins and... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
Channel by Connie Sage (University of Virginia Press) Among his many accomplishments, the late Frank Batten Sr. (MBA 1952) created the Weather Channel in 1982, which became the largest private weather... View Details
- 01 Jun 2017
- News
A Finger on the Pulse of the Financial System
on channeling the keen interest many of us have in financial stability.” There is consensus within the group that financial instability often follows periods when institutions, policy makers, and investors have underestimated risks. These... View Details
- 01 Mar 2015
- News
Fıelds of Gold
red stigma that workers—overwhelmingly women, who are considered more skilled at the delicate task—separate from the yellow “style.” The stigma are then dried. To market Traditional path: Historically, Afghan saffron has been exported to... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2018
- News
Case Study: A Good Fit
vendor agreement with a compelling business model, I suspect the superior path is the new opportunity. —J.W. Penland (MBA 1996) Definitely branch out beyond wellness, which is full of hype and competitors. Preferably go with a few apps that might tap into the same... View Details
Keywords: Jen McFarland Flint
- 01 Dec 1997
- News
Merton's Economics Research Wins Nobel Prize
In a predawn phone call on October 14, the Royal Swedish Academy of Sciences informed HBS professor Robert C. Merton that he had won the 1997 Nobel Prize in Economics. Merton's work evaluating risk has changed the nature of financial View Details
- 20 Nov 2015
- News
Room to Grow
high-impact programs that take aim at statewide food policies, large-scale food operations, and regional food infrastructures to spark the innovations that will move them closer to that goal. “With the increasing awareness and demand for food that’s sustainable and... View Details
Keywords: Margie Kelley
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,... View Details
Keywords: Margie Kelley
- 01 Mar 2016
- News
Case Study: Paper Chase
big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino (MBA 1988) You may want to View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a... View Details