Marketing And Society - Publications - Faculty & Research

Profile

Evelyne White

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's View Details

Keywords: Technology; Services

Profile

John Rogers

professors and peers across the Harvard community, provided the flexibility that I needed to strengthen specific skills and focus on the aspects of business and View Details

Keywords: Other Financial Services; Manufacturing

Profile

could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure... View Details

Keywords: Health Care; Entrepreneurship

Profile

Fereshteh Zeineddin

events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the View Details

Keywords: Retail

Profile

Minal Mehta

And when Bollywood was exploding across college campuses in my undergrad years at UC Berkeley, I was leading my dance team to sweep national competitions. It feels like BollyX had always been in the cards. "It was 18 months after I... View Details

Keywords: Entrepreneurship; Services

Profile

Omowale Casselle

of incoming samples from our brand partners (P&G, Unilever, Elizabeth Arden), that our field team keeps our machines running and fully stocked with sample inventory, and that we are able to successfully... View Details

Keywords: Technology; Consumer Products

Profile

Sheila Marcelo

at an Internet technology company and using the yellow pages to try to figure out how to find care for my family.” That contradiction was not lost on the budding entrepreneur. Marcelo’s family emergency shed light on a View Details

Keywords: Entrepreneurship; Technology; Services

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products View Details

Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media

Profile

Yi-An Huang

Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects like O.R. improvements to View Details

Keywords: Health Care

Profile

Claire Freidman

Why was earning your MBA at HBS important to you? Prior to business school, I spent five years working in finance. My clients were entertainment companies and I knew I wanted to switch careers and work on... View Details

Keywords: Entertainment / Media; Investment Management / Hedge Fund; Technology

Publications