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Publications

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  • All HBS Web  (888)
    • News  (95)
    • Research  (684)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (339)

Show Results For

  • All HBS Web  (888)
    • News  (95)
    • Research  (684)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (339)
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  • 01 Mar 2025
  • News

On The Case: The Base Factor

In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details
Keywords: Jen McFarland Flint
  • 01 Dec 2009
  • News

Faculty Books

Dealmaking Strategies for a Competitive Marketplace by Guhan Subramanian (W.W. Norton) Today’s marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on dealmaking... View Details
Keywords: Air Transportation; Transportation
  • 01 Feb 2000
  • News

Financial Services 24/7

so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
  • 01 Feb 2013
  • News

Growth Strategy Has Double Bottom Line

says Hourdequin. "Another set consists of those who have a mission or impact orientation: they are looking for a financial return, but they also want to direct their capital to investment pools that help to achieve good environmental and social outcomes." Hoffer... View Details
Keywords: Louisa Rigali; Forestry and Logging; Agriculture; Funds, Trusts, and Other Financial Vehicles; Finance
  • 26 Nov 2019
  • News

Fintech, Small Business & the American Dream

of 2009 alone, Mills points out that 1.8 million small business jobs were lost. Heavily dependent on credit, small businesses were unable to access capital markets as banks reeled from the crisis and lending froze. With half of the... View Details
Keywords: fintech; Artificial intelligence; Small business
  • 01 Mar 2012
  • News

Social Investing Pioneers

renowned venture capital firm he cofounded in 1972. In 2007, he cofounded and became a nonexecutive director of Social Finance, a London-based nonprofit social investment advisory that is pioneering ways to apply market principles to... View Details
Keywords: Roger Thompson; Funds, Trusts, and Other Financial Vehicles; Finance; Social Assistance; Health, Social Assistance
  • 01 Dec 2013
  • News

Double Vision

The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
Keywords: Arts, Entertainment
  • 06 Dec 2021
  • News

Tipping Point

Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
Keywords: April White; Food Manufacturing; Manufacturing
  • 01 Jun 2017
  • News

Case Study: Something New

revenue share on transactions and provide curated fulfillment/logistics. —Tony Chao (MBA 2007) Stay the course and focus only on made-to -order, which is the best way to build a sustainable competitive advantage. The made-to-order model... View Details
Keywords: April White
  • 15 Aug 2017
  • News

The Category Kingmaker

digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic... View Details
Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

what exactly customers are asking for, and when. Slang.ai’s offerings are also customizable, with a portfolio of digital voices from which to choose and background sound elements that can be branded. “We’re focusing on not just the View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Apr 1997
  • News

Manager's Notebook

customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily View Details
Keywords: Judith Ross
  • 01 Jun 1999
  • News

Where Main Street Meets Wall Street

years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion in assets. "By making the capital View Details
Keywords: Garry Emmons
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 01 Jun 1997
  • News

Blockbuster Deals

reports that in that sector, "the M&A; market is not well-developed, although demand is growing. The transactions that do occur are conducted for strategic rather than corporate control reasons. "Emerging... View Details
Keywords: Garry Emmons and Nancy O. Perry
  • 01 Mar 2006
  • News

End of Campaign Celebrated

managerial decisions they will confront in business. Said Paine, “It’s not just a matter of teaching. Ethics must be built into the culture to work. That is the challenge we’re helping our students grapple with.” Building World-Class Companies in Emerging View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2016
  • News

Art Collecting’s New Egalitarianism

informed, to track art transactions and auction results,” Weidner says. Where’s a collector to start, though? We asked him to share a few pieces of advice for burgeoning aesthetes. READ MORE Is the Auction House of the Future Online? 1)... View Details
  • 01 Mar 2010
  • News

Alumni Books

market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 06 Dec 2017
  • News

Puzzle Master

business relative to other omnichannel retailers, our data scientists and digital marketing experts optimize our content to deliver a superior and customized customer experience, and we often pilot new partnerships and integrations across... View Details
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