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Show Results For
- All HBS Web
(4,629)
- People (15)
- News (1,096)
- Research (2,564)
- Events (16)
- Multimedia (10)
- Faculty Publications (971)
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- 08 Aug 2013
- News
Cause Marketing Gets Personal
says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,... View Details
- 27 Mar 2014
- News
From Marx to Marketing
the time a partner at the Athens-based Ulysses Commission Trading Company, an agency company representing foreign manufacturers in the Greek market, watched those dramatic days in late 1989 with mixed feelings. "I knew that the... View Details
- 01 Mar 2005
- News
Changing Lives One Computer at a Time
out and trained us," adds Olebe, a director of marketing at American Express who convinced many of his Amex colleagues — all HBS alumni — to volunteer as well. "Volunteers don't have to be experts in how to take a computer apart. Their... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions... View Details
Keywords: Sasha Issenberg
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Beth Thoren (MBA 1992) was a teenager in Japan the first time she saw the ocean. “I thought it was the most beautiful and fragile thing I’d ever seen,” she recalls. The experience sparked a lifelong interest in the natural world and led... View Details
Keywords: April White
- 03 Aug 2016
- News
When capitalism only rewards shareholders, it’s time for reform
- 25 Jan 2015
- News
Catalogs, After Years of Decline, Are Revamped for Changing Times
- 01 Oct 1999
- News
The Class of 1974: Timed for a Change
business boot camp. Around the time of our last reunion, his extensive, twenty-year study of our class culminated in The New Rules, a book that not only documented our careers but also revealed the cataclysmic nature of the changes taking... View Details
Keywords: Charles B. ("Chuck") Mercer
- 28 May 2014
- News
Building Histories of Emerging Economies One Interview at a Time
- 01 Mar 2017
- News
‘Ugh, I’m So Busy’: A Status Symbol for Our Time
- 29 Oct 2018
- News
Why you should spend more time in bookstores
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and... View Details
- 20 Aug 2008
- News
Microfinance must embrace the free market
- 20 Apr 2009
- News
Strategies for marketing in a recession
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
pilot study targeting the Indian market. In the next phase, they hope to expand internationally with an emphasis on markets with high energy costs. (Published April 2014) View Details
- 01 Dec 2015
- News
Honoring a Visionary Thinker Who Took Time for Students
Ben Shapiro and James Davis As a distinguished authority on marketing management, author, consultant, and much-admired professor at HBS since 1970, Ben Shapiro (MBA 1965) knows how to sell a concept. But the Malcolm P. McNair Professor of... View Details
- 17 Aug 2022
- News
To Serve and Protect the Markets
Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2003) stands in the breach between the $100 trillion in securities traded on U.S. equity View Details
Keywords: Margie Kelley
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
the first in her extended family to attend college. Before starting Mirror Digital, she worked in the media and technology group at Morgan Stanley, executing corporate finance and merger and acquisition transactions, and in strategic planning and development for View Details