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Show Results For
- All HBS Web
(4,648)
- People (5)
- News (809)
- Research (2,745)
- Events (25)
- Multimedia (24)
- Faculty Publications (1,313)
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- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating... View Details
- 01 Jun 2011
- News
Undergrads Tackle Business Research
For the first time this summer, HBS is sponsoring a ten-week program for fifteen Harvard undergrads to assist faculty with research projects. The Program for Research in View Details
- 01 Jun 2014
- News
Research Brief: Capitol Gains
the bills due to a vested political interest in their outcomes. Using this model, the researchers discovered a phenomenon undetected by markets: After passage of such signal legislation, firms in the affected industries yielded abnormally... View Details
- 01 Jun 2022
- News
Research Brief: Weatherproofing Renewables
Colombian energy firms manage frequent fluctuations in the weather by diversifying their energy sources: During the dry season, when the cost of hydropower can increase as much as tenfold, firms increase their reliance on fossil fuels. The substitution allows View Details
- 01 Dec 2018
- News
Research Is the Foundation
Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices have in global businesses. “I had... View Details
- 01 Mar 2015
- News
Research Brief: Political Capital
It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that money? In a new working paper, HBS... View Details
- 29 Nov 2010
- News
Why the stock market isn't fair
- 27 Aug 2019
- News
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
- 30 Sep 2020
- News
How Nonprofit Foundations Can Sustainably Fund Disease Research
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
than 2 percent of all research published in the leading finance journals. Accordingly, in early July, HBS finance professor Peter Tufano organized a conference for eighty researchers from the United States... View Details
- 17 Dec 2015
- News
Conducting Research That Influences Practice
who have made it possible,” she says. “My fellow students and I feel valued by the School because of the resources that are provided to us.” Kim also is a mentor to students enrolled in PRIMO (Program for Research in View Details
- 23 Mar 2021
- News
Four HBS Doctoral Candidates Receive Research Awards
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details
- 01 Mar 2017
- News
Research Brief: Lost in Translation
language barriers.” Yu and her coauthors arrived at this conclusion after looking at spontaneous Q&A sessions in more than 11,000 conference call transcripts from firms based outside the United States. Using sophisticated software, the View Details
Keywords: Erin Peterson
- 01 Dec 2017
- News
Research Brief: Developing High-Tech Talent
United States. Fuller collaborated with labor market analytics firm Burning Glass Technologies—led by CEO Matt Sigelman (MBA 1999)—to identify occupations best suited for the apprenticeship model. One criterion: The occupation must... View Details
Keywords: Dan Morrell
- 08 Aug 2013
- News
Cause Marketing Gets Personal
and accuracy and making screening more accessible to poor and under-served groups. Our efforts started a movement that vastly escalated breast cancer research funding, and gave patients and survivors a permanent voice in medical decision... View Details
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert... View Details