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Show Results For
- All HBS Web
(4,525)
- People (5)
- News (870)
- Research (2,737)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,307)
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
- Web
Marketing Faculty - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Heads Rajiv Lal Stanley Roth, Sr. Professor of Retailing Co-Unit Head, Marketing Elie Ofek Malcolm P.... View Details
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when... View Details
Keywords: by Martha Lagace
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- Fast Answer
Market Research Reports in General Databases
current EMIS Insights Multi-Industry Emerging Markets EMIS 2011 to current Enerdata Energy Global EMIS 2012 to current Euroconstruct Construction Eastern Europe EMIS 2018 to current Euromonitor Multi-Industry Global Passport EMIS 2013 to... View Details
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details
Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been... View Details
- 13 Mar 2006
- News
New Research Explores Multi-Sided Markets
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase... View Details
- Web
Marketing Curriculum - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Marketing The objectives of this course are to demonstrate the role of... View Details
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- 13 Oct 2023
- Video
Program for Research in Markets & Organizations (PRIMO)
- 19 May 2009
- News
Using Market Research in a Recession
- 01 Mar 2006
- News
Scaling Peaks for Cancer Research
desire to raise a significant amount of money for pediatric cancer research programs. Joining him as teammates are Boyd Bishop (HBS 2006), Andy Murphy (HBS/KSG 2007), and freelance cameraman Brad Clement. A volunteer support group,... View Details
- Web
Research & Teaching - Creating Emerging Markets
Uses for Research & Teaching Research Guidelines Teaching Guidelines Research Guidelines The Creating Emerging Markets project provides a unique... View Details