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  • All HBS Web  (1,480)
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  • Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

By: Feng Zhu
As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details
Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition
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Zhu, Feng. "Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 23–28.
  • 2015
  • Working Paper

Markets with Price Coherence

By: Benjamin Edelman and Julian Wright
In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price... View Details
Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Price; Distribution Channels; Business History; Financial Services Industry; Travel Industry; Insurance Industry; Real Estate Industry; Advertising Industry
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Edelman, Benjamin, and Julian Wright. "Markets with Price Coherence." Harvard Business School Working Paper, No. 15-061, January 2015. (Revised March 2015.)
  • 2020
  • Working Paper

Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

By: Chiara Farronato, Jessica Fong and Andrey Fradkin
Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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Farronato, Chiara, Jessica Fong, and Andrey Fradkin. "Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger." NBER Working Paper Series, No. 28047, November 2020.
  • January 2024
  • Article

Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

By: Chiara Farronato, Jessica Fong and Andrey Fradkin
Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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Farronato, Chiara, Jessica Fong, and Andrey Fradkin. "Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger." Management Science 70, no. 1 (January 2024): 464–483.
  • December 2011
  • Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
  • Research Summary

Competing Platforms

This paper focuses on platform-intermediated markets where there are a small number of firms on one side and analyzes the strategic competition among platforms to get the oligopolistic side on-board. Due to the prevalence of both same and cross-side externalities,... View Details
  • Research Summary

Platform Competition

Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details

  • 2007
  • Working Paper

Platform Envelopment

By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
  • 2013
  • Working Paper

Competing by Restricting Choice: The Case of Search Platforms

By: Hanna Halaburda and Mikolaj Jan Piskorski
Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details
Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy
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Halaburda, Hanna, and Mikolaj Jan Piskorski. "Competing by Restricting Choice: The Case of Search Platforms." Harvard Business School Working Paper, No. 10-098, May 2010. (Revised June 2010, March 2011, August 2011, March 2013.)
  • June 2015 (Revised May 2017)
  • Teaching Note

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Performance; Health Care and Treatment
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Quelch, John A. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Teaching Note 515-113, June 2015. (Revised May 2017.)
  • 24 Oct 2008
  • Working Paper Summaries

Platform Rules: Multi-Sided Platforms as Regulators

Keywords: by Kevin J. Boudreau & Andrei Hagiu; Technology
  • 10 Dec 2014
  • Working Paper Summaries

Multi-sided Platforms

Keywords: by Andrei Hagiu & Julian Wright; Technology
  • 10 Dec 2018
  • Working Paper Summaries

Platform Competition: Betfair and the U.K. Market for Sports Betting

Keywords: by Ramon Casadesus-Masanell and Neil Campbell; Entertainment & Recreation
  • 2016
  • Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
  • Article

Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies

By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details
Keywords: Platform Strategy; Repositioning; Cost-cutting; Intra-firm Learning; Multi-Sided Platforms; Cost Management; Product Positioning; Organizational Structure; Competitive Strategy; Knowledge Acquisition; Journalism and News Industry
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Seamans, Robert, and Feng Zhu. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies." Strategy Science 2, no. 2 (June 2017): 83–99.
  • April 2013
  • Article

First-Party Content and Coordination in Two-Sided Markets

By: Andrei Hagiu and Daniel Spulber
The strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and third-party content (complements... View Details
Keywords: Two-sided Platforms; Platform Strategy; Technology; Information Technology; Performance Expectations; Strategy; Digital Platforms
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Hagiu, Andrei, and Daniel Spulber. "First-Party Content and Coordination in Two-Sided Markets." Management Science 59, no. 4 (April 2013): 933–949.
  • 2011
  • Working Paper

Quantity vs. Quality: Exclusion by Platforms with Network Effects

By: Andrei Hagiu
This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform is more likely to exclude low-quality... View Details
Keywords: Multi-sided Platforms; Exclusion; Quality And Quantity; Cost; Governing Rules, Regulations, and Reforms; Network Effects; Market Participation; Digital Platforms; Monopoly; Quality; Motivation and Incentives; Strategy
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Hagiu, Andrei. "Quantity vs. Quality: Exclusion by Platforms with Network Effects." Harvard Business School Working Paper, No. 11-125, May 2011.
  • 2021
  • Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
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Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
  • June 21, 2019
  • Article

When Tech Companies Compete on Their Own Platforms

By: Feng Zhu
One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details
Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition
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Zhu, Feng. "When Tech Companies Compete on Their Own Platforms." Harvard Business Review (website) (June 21, 2019).
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Ecosystems

By: Carliss Y. Baldwin
The purpose of this chapter is to lay the groundwork for a comprehensive theoretical investigation of open platform systems. To do this, we must first recognize that, although there is a strong family resemblance among all platform systems, there are different types of... View Details
Keywords: Open Platforms; Business Ecosystems; Information Technology; Organizational Design; Industry Structures; Digital Platforms
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Ecosystems." Harvard Business School Working Paper, No. 19-035, October 2018. (Revised January 2019.)
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