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Publications

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  • All HBS Web  (698)
    • News  (112)
    • Research  (524)
    • Multimedia  (4)
  • Faculty Publications  (177)

Show Results For

  • All HBS Web  (698)
    • News  (112)
    • Research  (524)
    • Multimedia  (4)
  • Faculty Publications  (177)
← Page 2 of 698 Results →
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

If you’re a business leader who oozes achievement, sprints up the corporate ladder, and earns big bucks, your co-workers probably resent you to some extent. New research says high-achievers can win over their colleagues with a simple approach: by sharing the View Details
Keywords: by Dina Gerdeman
  • 2016
  • Working Paper

The Stock Market and Bank Risk-Taking

By: David S. Scharfstein and Antonio Falato
We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking... View Details
Keywords: Stock Market; Financial Markets; Business Earnings; Banks and Banking; Risk and Uncertainty
Citation
SSRN
Related
Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." NBER Working Paper Series, No. 22689, September 2016.
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

customer defection would have led to the conclusion that the bank's interest rates were not competitive. A deeper analysis led to an alternate conclusion: The bank's marketing department needed to do a better job of screening in advance... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • July 2014 (Revised August 2014)
  • Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
Citation
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McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)

    Making Markets

    Over the past twenty years, entrepreneurs have created and captured enormous value by launching new marketplaces. Examples include Airbnb, Alibaba, eBay, Google, Rakuten, and Uber, among many. Making Markets (M²), an MBA elective jointly developed with Prof. Scott... View Details
    • 14 Mar 2023
    • In Practice

    What Does the Failure of Silicon Valley Bank Say About the State of Finance?

    institutions. We asked Harvard Business School faculty who study banks: What does the failure of SVB say about the current state of the banking industry? Here’s what they said. Victoria Ivashina: Banks are ‘fundamentally fragile.’ Much... View Details
    Keywords: by Dina Gerdeman; Financial Services; Banking
    • September 1991 (Revised December 1991)
    • Case

    G. Heileman Brewing Co. (A): Power Failure At PowerMaster

    By: Stephen A. Greyser
    In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
    Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
    Citation
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    Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)

      AI Risks: "Don’t Let an AI Failure Harm Your Brand"

      Here’s how marketers should prepare for the inevitable View Details
      • 14 Feb 2011
      • Research & Ideas

      Clay Christensen’s Milkshake Marketing

      Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This... View Details
      Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
      • December 2022
      • Article

      I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

      By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
      Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
      Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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      Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
      • 22 Aug 2016
      • News

      A Refresher on Marketing Myopia

      • November 2006 (Revised December 2012)
      • Background Note

      Strategies Beyond the Market

      By: Felix Oberholzer-Gee and Dennis Yao
      Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
      Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
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      Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
      • 29 Apr 2025
      • News

      Challenge Accepted

      marketing at Merrill became one of our first major investors and has invested in every single one of our funds since. So there’s a silver lining to most things. JH: In his second year at HBS, John Rice (MBA 1992) conducted a field study... View Details
      Keywords: challenges; failure; advice; experience
      • Web

      Marketing - Faculty & Research

      Israeli, and Eva Ascarza. "In Privacy We Trust: The Effect of Privacy Regulations on Data Sharing Behavior." Harvard Business School Working Paper, No. 26-001, July 2025. Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas... View Details
      • April 2009
      • Article

      How to Market in a Downturn

      By: John A. Quelch and Katherine Jocz
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
      Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
      Citation
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      Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
      • Research Summary

      Dynamic Demand Estimation in Platform and Two-Sided Markets

      This paper develops techniques to structurally estimate consumer demand in general platform-intermediated and two-sided markets. By estimating both sides of the market simultaneously, the methodology presented here is able to (1) endogenize the utility of a platform as... View Details
      • 16 Jun 2003
      • Research & Ideas

      Researchers Contribute Globalization of Markets Papers

      Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number... View Details
      Keywords: by Working Knowledge editors

        The Stock Market and Bank Risk-Taking

        We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking... View Details
        • 2022
        • Working Paper

        Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions

        By: George P. Ball, Jeffrey T. Macher and Ariel Dora Stern
        Medical device firms operate at the frontiers of innovation. When functioning properly, innovative medical devices can prolong and improve lives; when malfunctioning, the same devices may harm patients and lead to product recalls. Product recalls create significant... View Details
        Keywords: New Product Development; Recalls; Product Failures; Medical Devices; FDA; Health Care; Product Development; Product; Failure; Competition; Opportunities; Medical Devices and Supplies Industry
        Citation
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        Related
        Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern. "Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions." Harvard Business School Working Paper, No. 19-028, September 2018. (Revised March 2022.)
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