Filter Results:
(170)
Show Results For
- All HBS Web
(304)
- People (1)
- News (67)
- Research (170)
- Events (1)
- Multimedia (1)
- Faculty Publications (30)
Show Results For
- All HBS Web
(304)
- People (1)
- News (67)
- Research (170)
- Events (1)
- Multimedia (1)
- Faculty Publications (30)
Sort by
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B... View Details
- June 2018
- Article
Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France
By: Vincent Pons
This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized... View Details
Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." American Economic Review 108, no. 6 (June 2018): 1322–1363. (Also Harvard Business School Working Paper, No. 16-079, January 2016.)
- 27 Jan 2012
- Working Paper Summaries
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
excess inventory was a perennial problem for the company. The inventory could be sold off only via heavy discounting, which tended to depress margins for all sales. Since the warehouse was close to a major Canadian city, a group of... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details
Keywords: Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight the customer," "Offer superior service," or... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- October 2020
- Case
HOPE and Transformational Lending: Netflix Invests in Black Led Banks
By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details
- 21 Feb 2007
- Op-Ed
What a U.N. Partnership with Big Business Could Accomplish
insufficient. Fulfillment of community needs such as clean air and human rights is every bit as important. This concept offers multinationals a mechanism to do well with minimum risk and maximum efficiency. It also provides them with a... View Details
Keywords: by George C. Lodge & Craig Wilson
- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details
Keywords: Martha Lagace
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- Teaching Interest
Social Entrepreneurship and Innovation
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation. Social... View Details
- January 2024
- Case
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
difficult decision. These lessons include getting top executives on board with a change, analyzing the financial impact, and developing a communications strategy aimed at explaining the firm’s actions to customers, employees, suppliers,... View Details
Keywords: by Jay Fitzgerald
- 05 Jul 2011
- First Look
First Look: July 5
valuations of consumers who have access to vouchers must systematically differ from—and typically be lower than—those of consumers who do not have access to vouchers. Offering vouchers is more profitable for merchants that are patient or relatively unknown and for... View Details
Keywords: Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
“Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not.” There are two main reasons to use One Report,... View Details
Keywords: by Martha Lagace
- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
both clarity and caution. While leaders have fallen back on the “business case” for hiring and promoting employees from historically marginalized groups, this rationale can trigger resistance, backlash, and biases, particularly among... View Details
- 18 Oct 2011
- First Look
First Look: October 18
behalf of families and (b) bank forbearance policies regarding overdrawn customers. We focus on five factors to explain the incidence of involuntary closures: personal traits, community traits, economic trends, bank policies, and credit... View Details
Keywords: Sean Silverthorne
- 16 Feb 2024
- Research & Ideas
As AI Upends Recruiting, Job Seekers Need a Waze App for Careers
create programs where you're working with younger people in a work-based learning setting,” Fuller says. Those can include apprenticeships, paid internships, co-op programs with community colleges, and other avenues to tap people that... View Details
- 28 Aug 2012
- First Look
First Look: August 28
Risk Authors: Francois Brochet, Maria Loumioti, and George Serafeim Abstract Using conference call transcripts to measure the time horizon that senior executives emphasize when they communicate with investors, we explore the effect of... View Details
Keywords: Sean Silverthorne
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
at HBS. Luca’s work on labeling Black-owned businesses may reveal another way to nudge more support toward marginalized groups. According to Luca, recent efforts to address longstanding inequities, spurred by both the Black Lives Matter... View Details