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  • All HBS Web  (22,521)
    • People  (86)
    • News  (6,317)
    • Research  (11,157)
    • Events  (102)
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  • May–June 2024
  • Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
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Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
  • November 2007
  • Case

Differences at Work: Jenny (A)

By: Sandra J. Sucher and Rachel Gordon
Differences at Work: Jenny (A) HBS Case No. 9-408-017 is set in Amsterdam. Accompanied by her boss, Jenny is pitching a marketing engagement, but the prospective client keeps making comments about how attractive he finds her. View Details
Keywords: Behavior; Personal Characteristics; Employees; Diversity; Netherlands
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Jenny (A)." Harvard Business School Case 408-017, November 2007.
  • June 2010
  • Teaching Note

Southwest Airlines: In a Different World (TN)

By: James L. Heskett and W. Earl Sasser
Teaching Note for 910419. View Details
Keywords: Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)
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Heskett, James L., and W. Earl Sasser. "Southwest Airlines: In a Different World (TN)." Harvard Business School Teaching Note 910-426, June 2010.
  • 2022
  • Chapter

A Compass for Decision Making

By: Lynn S. Paine
Book Abstract: The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an... View Details
Keywords: Leadership; Decision Making
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Paine, Lynn S. "A Compass for Decision Making." Chap. 9 in Responsible Leadership. 2nd edition, edited by Nicola Pless and Thomas Maak, 154–167. London: Routledge, 2022.
  • 01 Aug 2005
  • Conference Presentation

A Different Way of Thinking about Leading

By: Scott Snook
Keywords: Leadership
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Snook, Scott. "A Different Way of Thinking about Leading." Paper presented at the University of Bath School of Management, Seminar in Leadership, Change and Performance in Organisational Settings, Bath, UK, August 01, 2005.
  • December 2022
  • Article

Different Roots, Different Fruits: Gender-Based Differences in Cultural Narratives about Perceived Discrimination Produce Divergent Psychological Consequences

By: Leigh Plunkett Tost, Ashley E. Hardin and Francesca Gino
We examine whether narratives about, and the psychological consequences of, perceived gender discrimination differ between women and men. We argue that women and men have different dominant narratives about the reasons why people discriminate against people of their... View Details
Keywords: Gender Discrimination; Organizations; Prejudice and Bias; Gender; Perception
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Tost, Leigh Plunkett, Ashley E. Hardin, and Francesca Gino. "Different Roots, Different Fruits: Gender-Based Differences in Cultural Narratives about Perceived Discrimination Produce Divergent Psychological Consequences." Academy of Management Journal 65, no. 6 (December 2022): 1804–1834.
  • January 2003
  • Supplement

Saturn: A different Kind of Car Company

By: Pankaj Ghemawat, Anita M. McGahan and Jan W. Rivkin
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Ghemawat, Pankaj, Anita M. McGahan, and Jan W. Rivkin. "Saturn: A different Kind of Car Company." Harvard Business School Spreadsheet Supplement 703-760, January 2003.
  • November 2007
  • Supplement

Differences at Work: Allie (B)

By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Allie (B) HBS Case No. 9-408-055 Allie and her colleague initially refuse to go but when her boss makes a scene they reluctantly agree to accompany him to the beach despite his inappropriate behavior. Later back at company headquarters they tell... View Details
Keywords: Ethics; Working Conditions; Rank and Position; Power and Influence
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Allie (B)." Harvard Business School Supplement 408-055, November 2007.
  • 2006
  • Chapter

A Compass for Decision Making

By: Lynn S. Paine
Keywords: Decision Making
Citation
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Paine, Lynn S. "A Compass for Decision Making." Chap. 4 in Responsible Leadership, edited by Thomas Maak and Nicola Pless, 54–67. London: Routledge, 2006.
  • 1982
  • Article

Does Gatekeeping Make a Difference?

By: M. Tushman and R. Katz
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Tushman, M., and R. Katz. "Does Gatekeeping Make a Difference?" Chemtech 12 (1982): 151–61.
  • 2010
  • Book

International Differences in Entrepreneurship

By: Josh Lerner and Antoinette Schoar
Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the global market. As a result,... View Details
Keywords: Developing Countries and Economies; Economic Growth; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Supply and Industry; Business and Government Relations
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Lerner, Josh, and Antoinette Schoar, eds. International Differences in Entrepreneurship. National Bureau of Economic Research Conference Report. Chicago: University of Chicago Press, 2010.
  • 2010
  • Chapter

What Makes a City Entrepreneurial?

By: Edward L. Glaeser and William R. Kerr
Keywords: Entrepreneurship; City; Urban Scope; Situation or Environment
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Glaeser, Edward L., and William R. Kerr. "What Makes a City Entrepreneurial?" In Rappaport Institute/Taubman Center Policy Brief. John F. Kennedy School of Government, 2010.
  • October 1998 (Revised December 1999)
  • Case

Lockheed Martin IMS: Making a Contribution and a Profit

By: Rosabeth M. Kanter and Courtney Purrington
Examines Lockheed Martin's attempt to move from its traditional reliance on defense/aerospace contracts into providing outsourced government services in the social sector. The protagonist reflects on the past 24 years of rapid growth in the company and the myriad... View Details
Keywords: Social Enterprise; Partners and Partnerships; Diversification; Performance Effectiveness; Job Cuts and Outsourcing; Welfare; Private Ownership; Public Ownership; Privatization; Strategic Planning; United States
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Kanter, Rosabeth M., and Courtney Purrington. "Lockheed Martin IMS: Making a Contribution and a Profit." Harvard Business School Case 399-018, October 1998. (Revised December 1999.)
  • 30 Apr 2021
  • Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

University—found that anger can make a person come across as guilty even when they are not. Too often, when an employee is accused of wrongdoing, people evaluating the situation can View Details
Keywords: by Michael Blanding
  • September 2007
  • Case

Still Leading (B3): Gerry House—Impact of a Different Scale

By: Rosabeth Moss Kanter and Lance P. Pierce
Describes how Gerry House made the transition from head of a large school district to leader of a small nonprofit. View Details
Keywords: Transition; Teaching; Secondary Education; Leading Change; Nonprofit Organizations; Transformation; Personal Development and Career; Education Industry
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Kanter, Rosabeth Moss, and Lance P. Pierce. "Still Leading (B3): Gerry House—Impact of a Different Scale." Harvard Business School Case 308-038, September 2007.
  • 1990
  • Book

A Force for Change: How Leadership Differs from Management

By: J. P. Kotter
Keywords: Leading Change; Management
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Kotter, J. P. A Force for Change: How Leadership Differs from Management. New York: Free Press, 1990.
  • March 2020
  • Article

Gender Differences in Communicative Abstraction

By: Priyanka D. Joshi, Cheryl J. Wakslak, Gil Appel and Laura Huang
Drawing on construal level theory, which suggests that experiencing a communicative audience as proximal rather than distal leads speakers to frame messages more concretely, we examine gender difference in linguistic abstraction. In a meta-analysis of prior studies... View Details
Keywords: Construal Level Theory; Psychological Distance; Gender; Communication; Leadership
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Joshi, Priyanka D., Cheryl J. Wakslak, Gil Appel, and Laura Huang. "Gender Differences in Communicative Abstraction." Journal of Personality and Social Psychology 118, no. 3 (March 2020): 417–435.
  • July–August 2016
  • Article

Stick to the Strategy or Make the Sale?: A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model

By: Mitchell Weiss
A manufacturer of high-tech streetlights considers an exception to its new subscription model. A fictionalized case study based on the HBS Case 816-005, "Bigbelly," by Mitchell Weiss and Christine Snively. This case is an example of public entrepreneurship. View Details
Keywords: Public Entrepreneurship; Smart Cities; Anything As A Service; Xaas; Bigbelly; Entrepreneurship
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Weiss, Mitchell. "Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model." Harvard Business Review 94, nos. 7-8 (July–August 2016): 119–121. (Published online as “Case Study: Should You Adjust Your Business Model for a Major Customer?")
  • November 2007
  • Supplement

Differences at Work: Alex (B)

By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Alex (B) HBS Case No. 9-408-042 turns to his uncle, an employment lawyer, to discuss the situation. After receiving a matching offer from his current firm, Alex decides to stay with his firm but concedes that he did not have to make any hard... View Details
Keywords: Decisions; Ethics; Job Offer; Compensation and Benefits
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Alex (B)." Harvard Business School Supplement 408-042, November 2007.
  • Article

Forget About Making College Affordable; Make It a Good Investment

By: Joseph B. Fuller
Keywords: Cost Management; Higher Education; Investment Return
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Fuller, Joseph B. "Forget About Making College Affordable; Make It a Good Investment." Harvard Business School Working Knowledge (November 3, 2016).
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