Publications

February 2008 (Revised June 2008)
Case

Shoppers' Stop Group (SSG)

By: Rajiv Lal and Virginia Fuller

As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details

Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India

June 2005
Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han

Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details

Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Fashion Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Fashion Industry; Fashion Industry; United Kingdom

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Fashion Industry; Fashion Industry