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Show Results For
- All HBS Web
(232)
- People (3)
- News (47)
- Research (131)
- Multimedia (1)
- Faculty Publications (68)
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- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, View Details
- 14 Oct 2020
- News
Sewn with Love
Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury brands... View Details
Keywords: Maureen Harmon
- 01 Jun 2009
- News
Crisis and Creativity
JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in... View Details
Keywords: Bhaskar Chakravorti
- 01 Mar 2012
- News
Alumni Book Briefs
Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the world’s output will View Details
- 01 Sep 2013
- News
The Joy of Spending
Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We... View Details
- 01 Jun 2020
- News
Keeping the Beat
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details
- 01 Mar 2004
- News
Drug Imports a Hot Topic at Alumni Health-Care Conference
Conference Coverage on the Working Knowledge website. European Business Conference Seeks to Understand Differences Americans expect to find luxury goods at the mall. Europeans don’t. American shoppers expect to be waited on. U.K.... View Details
- 01 Jun 2017
- News
Supercharged
“Crush it!” I was test-driving a Tesla Model S 75D under the watchful eye of Kristin, the “owner-advisor” tasked with accompanying me while I took one of Elon Musk’s battery-powered luxury cars for a spin on the Far West Side of... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
grocers, drug stores, and discount stores like Costco. Peter asked me (a banker) what I thought of supermarkets accepting credit cards for groceries. I said that the grocery margins (~1%) wouldn’t support the discounts on card purchases, and that View Details
- 01 Jun 2016
- News
Up by the Roots
the story of his family’s products—which include roots, teas, and supplements—and how they differ from the competition (some of which are counterfeits labeled “Made in Wisconsin”). Hsu insists that consumers understand they’re getting... View Details
Keywords: Francis Storrs
- 01 Mar 2004
- News
Toy Story
Americas. Among the top players in the U.S. toy market, LEGO stands out because it is a privately held company that has been owned by the same Danish family since it was founded in 1932. Unlike most in this highly competitive group of toy makers, LEGO has the View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and... View Details
- 01 Dec 2000
- News
Latin America's Decade
to PCs and hence to the Net." Thus, Azuela expects the bulk of Internet growth will occur in the B2B sector and wireless applications. Auction house DeRemate.com, currently a leader in the region's consumer Internet sector, has a growth... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a View Details
- 01 Jun 2019
- News
City on a Hill
consumers seeking high-quality, locally grown produce. An industrial hemp-growing project he undertook under license by the Kentucky Department of Agriculture failed in part because the fabric designer who had signed on to craft high-end... View Details