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- Faculty Publications (8)
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- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 01 Jun 2017
- News
Supercharged
“Crush it!” I was test-driving a Tesla Model S 75D under the watchful eye of Kristin, the “owner-advisor” tasked with accompanying me while I took one of Elon Musk’s battery-powered luxury cars for a spin on the Far West Side of... View Details
- January 2006 (Revised March 2007)
- Case
Dr. Ing. h.c. F. Porsche AG (A): True to Brand?
By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Auto Industry; Auto Industry
Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
- 25 Aug 2009
- First Look
First Look: August 25
empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending... View Details
Keywords: Martha Lagace
- March 1992 (Revised April 1995)
- Teaching Note
BMW: The 7-Series Project (A), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-692-083). View Details
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
goals are two-fold: to help reduce auto emissions and make the fleet more climate friendly, as well as to “help boost driver recruitment.” Analysts said the Domino’s announcement is a reminder that corporate fleets are a key early driver... View Details
- 03 Jun 2016
- News
Again in a Great City
opinionated time line of Detroit’s highs and lows. And there have been a lot of lows. Just a few years ago, Cummings was done with Detroit. The municipal government was in disarray, the auto industry was collapsing, the population was... View Details
Keywords: April White; photographed by Brian Kelly
- 10 Dec 2013
- First Look
First Look: December 10
global leader in the auto parts industry and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a... View Details
Keywords: Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by any financial measure. Despite the company's growth, some of the... View Details
Keywords: Martha Lagace
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
know where you're going when you start a journey. A manager who needs to be handed a clear set of objectives or a process specification is only half a manager (and not the most important half). To know where you're going by the time you start, that's an amazing View Details
Keywords: by Rob Austin & Lee Devin
- 12 Sep 2006
- First Look
First Look: September 12, 2006
icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
Exploration of Luxury Hotels in Tanzania Authors:Diego A. Comin Abstract Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal... View Details
Keywords: Carmen Nobel
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
parlayed his fame as a celebrity real estate developer into a winning pitch to voters as a Washington outsider. Emphasizing his decades of experience as a wheeler-dealer building luxury hotels, casinos, and golf courses around the world,... View Details
Keywords: by Christina Pazzanese