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  • September 2006 (Revised February 2007)
  • Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
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  • December 2014
  • Case

Groupon: A New CEO Takes Charge

By: Lynda M. Applegate and Arnold B. Peinado
On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details
Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States
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  • 2021
  • Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao
Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
Keywords: Product Development; Value Creation; Research
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  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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  • December 2012
  • Article

The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

By: Francesca Gino and Bradely R. Staats
What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details
Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
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  • Forthcoming
  • Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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  • 16 Jun 2021
  • Interview

Harvard Business School: How to Build Fearless Organizations

By: Amy C. Edmondson and Ron Lovett
Our guest is Amy Edmondson - Professor of Leadership and Management at Harvard Business School. Amy has authored multiple books, including her most recent, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation and... View Details
Keywords: Psychological Safety; Organizational Culture; Leadership; Diversity; Communication
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  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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  • September 16, 2022
  • Article

A Causal Test of the Strength of Weak Ties

By: Karthik Rajkumar, Guillaume Saint-Jacques, Iavor I. Bojinov, Erik Brynjolfsson and Sinan Aral
The authors analyzed data from multiple large-scale randomized experiments on LinkedIn’s People You May Know algorithm, which recommends new connections to LinkedIn members, to test the extent to which weak ties increased job mobility in the world’s largest... View Details
Keywords: Job Mobility; Social Networks; Social Ties; Networks; Personal Development and Career
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  • 13 Feb 2024
  • Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

There it is, gleaming at the top of your LinkedIn feed: your dream job, a high-level, well-paying position in your field. Are you qualified enough? Should you apply? New research shows that women might be less likely to take that chance... View Details
Keywords: by Kara Baskin
  • 25 Jan 2024
  • Research & Ideas

Being a Team Player: Why College Athletes Succeed in Business

researchers chose to concentrate on the eight Ivy League schools for their initial research, following the career trajectories of 401,785 graduates from 1970 to 2021. They combined that data with career information, such as LinkedIn... View Details
Keywords: by Rachel Layne
  • 2023
  • Working Paper

The Value of Professional Ties in B2B Markets

By: Navid Mojir and Sriya Anbil
We study how a particular form of social ties (i.e., professional ties proxied by past employment) affects price and profitability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diffusion in business-to-consumer... View Details
Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making
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  • 03 Oct 2022
  • Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

iterations of the paper are in the works that use some 150 million resumes from LinkedIn to broaden the study. “Our paper clearly shows that taking risks by starting a new company pays off in the long run even if the startup itself is not... View Details
Keywords: by Sean Silverthorne
  • 23 May 2023
  • Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

CVP, and in what direction. Using CVP in the business world Importantly, the authors tested whether the model applied to two key contexts: media and entertainment, and business. They used profile images crawled from LinkedIn to compare... View Details
Keywords: by Kara Baskin
  • 22 Mar 2024
  • Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

Like: The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections How to Get Companies to Make Investments That Benefit Everyone How to Make AI 'Forget' All the Private Data It Shouldn't Have Feedback or ideas to... View Details
Keywords: by Rachel Layne; Computer; Information Technology; Technology
  • 27 Jul 2021
  • Op-Ed

What Pirates Can Teach Us About Leadership

conquests that matter. This article originally appeared on LinkedIn. Follow Francesca Gino on LinkedIn to read more of her posts. About the Author Francesca Gino is the Tandon Family Professor of Business Administration at Harvard... View Details
Keywords: by Francesca Gino
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

ethics, and workforce implications. How LinkedIn Parses Talent, Skills, and Diversity Professional work has hit multiple inflection points—from generative AI to remote work and shifting skills requirements. There are few better vantage... View Details
Keywords: by Danielle Kost
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

we had no real idea what would prevail. So, this is where the scientific mystery lies,” he says. Applying dating algorithms to other industries, cautiously Platonic platforms could follow similar, industry-appropriate revelation models. For instance, View Details
Keywords: by Kara Baskin
  • 29 Sep 2022
  • Op-Ed

Inclusive Leadership Advice: Get Comfortable With the Uncomfortable

This article originally appeared on LinkedIn. Follow Francesca Gino on LinkedIn to read more of her posts. You Might Also Like: When Your Nerves Get the Best of You, Change the Narrative How Women Can Learn from Even Biased Feedback Can... View Details
Keywords: by Francesca Gino
  • 01 Sep 2021
  • Op-Ed

How Women Can Learn from Even Biased Feedback

LinkedIn. Follow Francesca Gino on LinkedIn to read more of her posts. About the Author Francesca Gino is the Tandon Family Professor of Business Administration at Harvard Business School. She's the author of Rebel Talent: Why It Pays to... View Details
Keywords: by Francesca Gino

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