Publications

Read Now

2020
Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern

This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details

Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology

SSRN

Read Now

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details

Keywords: by John Quelch

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when... View Details

Keywords: by Martha Lagace

February 2024
Case

Levels.fyi: How Negotiations Coaching and Pay Transparency Change Job Market Outcomes

By: Zoë B. Cullen

Salary information is everywhere. What impact does it have on compensation? How should employees and employers use salary information in negotiations? This case brings to light how pay information affects behavior and job market outcomes in surprising ways. View Details

Keywords: Knowledge Use and Leverage; Compensation and Benefits; Negotiation

Educators

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details

Keywords: by Working Knowledge editors

March 2022 (Revised April 2022)
Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin

Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details

Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry

August 1994
Background Note

World Pension Fund Markets

By: Jay O. Light and Jon Headley

Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom. View Details

Keywords: Retirement; Management Analysis, Tools, and Techniques; Investment Funds; United States; United Kingdom

Research Summary

Buyers, Sellers, Manufacturers in China’s Emerging Market around 1900

Ever since the economic reforms in the post-Mao period China’s economy as an emerging market has attracted much interest. However, we tend to forget that China was already an emerging market at the turn of the 19^th century, if not earlier. This... View Details

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on... View Details

Keywords: by John A. Quelch

November 2010
Case

Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)

By: Clayton S. Rose and David Lane

On May 7, 1998, the U.S. Commodity Futures Trading Commission, chaired by Brooksley Born, issued a "Concept Release" inviting public comment on the relevance and appropriateness of existing regulation of the over-the-counter (OTC) derivatives market, a market with a... View Details

Keywords: Financial Crisis; Credit Derivatives and Swaps; Governing Rules, Regulations, and Reforms; Policy; Business and Government Relations; Financial Services Industry; Public Administration Industry; District of Columbia

Educators

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

Emerging markets such as the BRIC countries—Brazil, Russia, India, and China—entice and intimidate. When managers are asked what is special about emerging markets, they typically point to rapid economic growth, potential competitors, and... View Details

Keywords: by Martha Lagace

March 2011 (Revised June 2011)
Case

Poweo: David and Goliath in the French Electricity Market

By: Noel Maurer and Elisa Farri

Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of Électricité de France (EDF) in the French market.... View Details

Keywords: Energy Generation; Competitive Strategy; Competition; Privatization; Monopoly; Market Entry and Exit; Energy Industry; France

Educators

Article

Oral History and the Business History of Emerging Markets

By: Geoffrey Jones and Rachael Comunale

This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details

Keywords: Oral History; Corruption; Business History; Emerging Markets; Entrepreneurship; Globalization; Business and Government Relations; Government and Politics; Asia; Africa; Latin America

Article

Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations

By: Zoe Chance and Rohit Deshpandé

It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details

Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America

Read Now

July–August 2016
Article

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details

Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details

Keywords: by Jim Heskett; Energy; Utilities

05 Dec 2017
Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

Harvard Business School’s exploration of the evolution of business leadership in Africa, Asia, and Latin America has reached an important milestone. This month the Creating Emerging Markets project will publish interviews 100 and 101... View Details

Keywords: by Sean Silverthorne

2024
Book

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal ... And What to Do About It

By: Malcolm S. Salter

What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? In this book, I address how we can rekindle the fading light of democratic capitalism as an... View Details

Keywords: Government and Politics; Power and Influence; Economic Systems; Culture