Publications

Educators

2024
Working Paper

Dusting Off the Old Ones: Drug Licensing to Startups, Innovation Success and Efficiency

By: Mosab Hammoudeh, Joshua Lev Krieger and Jiajie Xu

This paper investigates whether moving R&D from incumbents to startups can increase innovation. Using comprehensive drug development data, we examine the outcomes of drug projects licensed from large firms to startups. We find that these projects licensed to startups... View Details

Keywords: Product Development; Innovation and Invention; Business Startups; Research and Development; Performance Efficiency; Pharmaceutical Industry

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2009
Blog

Harvard Business Online—Marketing Know:How: How Harvard Licensed its Brand

By: John A. Quelch

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January 1995
Supplement

FCC and License Auctions for Emerging Technologies (B)

October 2013
Article

License to Cheat: Voluntary Regulation and Ethical Behavior

By: F. Gino, E. Krupka and R. Weber

While monitoring and regulation can be used to combat socially costly unethical conduct, their intended targets are often able to avoid regulation or hide their behavior. This surrenders at least part of the effectiveness of regulatory policies to firms' and... View Details

Keywords: Ethical Behavior; Dishonesty; Regulation; Selection; Social Norms; Behavior; Ethics; Societal Protocols

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June 2001
Supplement

Merck & Company: Evaluating a Drug Licensing Opportunity

By: Richard S. Ruback

Spreadsheet to (9-201-023). Download only. View Details

January 1995 (Revised June 1995)
Case

FCC and License Auctions for Emerging Technologies (A)

January 1995 (Revised May 1995)
Supplement

FCC and License Auctions for Emerging Technologies (C)

January 2012
Case

Calvin Klein and Warnaco Group: Negotiating a Trademark License

By: Susan Fournier, Felix Oberholzer-Gee, William W. Fisher III and Robert Mnookin

Keywords: Trademarks; Negotiation; Apparel and Accessories Industry

Educators

September 2001 (Revised October 2001)
Teaching Note

Merck & Company: Evaluating A Drug Licensing Opportunity TN

By: Richard S. Ruback and Aldo Sesia

Teaching Note for (9-201-023). View Details

Keywords: Service Industry

August 1995
Teaching Note

FCC and License Auctions for Emerging Technologies, The A),(B),and (C) TN

By: Mary C. Gentile and James I. Cash Jr.

February 2018
Article

Patent Publication and the Market for Ideas

By: Deepak Hegde and Hong Luo

In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required U.S. patent applications to be published 18 months... View Details

Keywords: Licensing; Patent Publication; Invention Disclosure; Patents; Information Publishing; Innovation and Invention; Knowledge Dissemination

2007
Working Paper

A Developer's Bill of Rights: What Open Source Developers Want in a Software License

By: Alan MacCormack

2016
Chapter

Oliver Hart's Contributions to the Understanding of Strategic Alliances and Technology Licensing

By: Josh Lerner

2024
Working Paper

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan

Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details

Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry

SSRN

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1965
Book

Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records

By: David Hawkins and John D Glover

Keywords: Theory; Media; Money

June 2019
Teaching Note

Michael Rubin and Fanatics (A) and (B)

By: Robert F. Higgins and John Masko

Teaching Note for HBS Nos. 819-077 and 819-082. View Details

Keywords: Fanatics; Licensed Merchandise; Sports; Internet and the Web; Vertical Integration; Expansion; Strategy; Sports Industry; Apparel and Accessories Industry; United States

November 2018 (Revised June 2019)
Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko

In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details

Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Apparel and Accessories Industry; Retail Industry; Manufacturing Industry; United States

Educators